Overview
FAO Schwarz is a iconic toy store and a dream come true for children and adults alike. It features a wide range of toys, interactive displays, and a famous giant piano.
FAO Schwarz is a historic and beloved toy store that has been a part of New York City's retail landscape for decades.
Location
Address
30 Rockefeller Plaza, Manhattan, New York City, New York
Neighborhood: Midtown Manhattan
Coordinates
40.758000, -73.985500
Visiting Information
Opening Hours
Admission
Best Time to Visit
Overall Best Period
April-September
Best Time of Day
Late morning
fewer crowds
Duration Recommendations
Seasonal Highlights
spring
mild
- • Easter displays
- • spring toys
summer
hot
- • summer toys
- • interactive displays
autumn
cool
- • fall decorations
- • back-to-school toys
winter
cold
- • holiday decorations
- • Christmas toys
Know Before You Go
Essential Information
- Book ahead for events
- Bring ID
- Check weather
What to Bring
essential
recommended
seasonal
not allowed
Health & Safety
Physical Requirements: none
- • stairs
Medical facilities: first aid available
Payment Information
Accepted
cash, cards
Currency
USD
Typical Costs
Dress Code
casual, comfortable shoes, walking shoes, inappropriate clothing
Booking Tips
- • 1 week
- • official website
- • 48 hours
- • available
Amenities
Digital Services
Mobile App
FAO Schwarz App
Size: 40 MB
Features: Map, Event tickets, Interactive guide
Platforms: iOS, Android
WiFi Zones: Visitor center, Cafe
Charging Stations: Rest areas
How to Reach
From Airport
Nearest: John F. Kennedy International Airport
Distance: 25 km
Travel Time: 30 minutes
From City Center
Distance: 5 km
Local Insights
Cultural Context
Why Locals Love It: Nostalgic and fun
Historical Significance: Iconic toy store with a rich history
Insider Tips
- Free entry early morning
- Best food at back entrance
Local Recommendations
- • Try local cafe
- • Ask for guide
Language Help
Useful Phrases
Guide Languages: English, Spanish
Photography Guide
Best Photo Spots
Main entrance
Best Time: Golden hour
Tips: Low angle
Result: Great shot of the storefront
Photography Rules
Nearby Attractions
Rockefeller Center
Distance: 50m
Walking: 1 min
Type: Landmark
Top of the Rock
Distance: 100m
Walking: 2 min
Type: Observation Deck
Radio City Music Hall
Distance: 150m
Walking: 3 min
Type: Performing Arts Venue
Times Square
Distance: 600m
Walking: 7 min
Type: Landmark
Reviews
Based on 12,000 reviews
Recent Visitor Tips
- "Book online"
- "Visit early"
- "Great for kids"
Contact Information
Related Tours & Activities (24)
New York City Cocoa and Carols Holiday Cruise
New York City Sunset Cruise on a Yacht
New York City The Official Rockefeller Center Tour
The Big Apple Helicopter Tour of New York City
Guided Speakeasy Walking Tour of New York City
New York City Holiday Sunset Sightseeing Cruise
Christmas City Lights Walking Tour in New York
New York City Sunset or Daytime Sightseeing Cruise
New York Private Airport Transfer to City Center
Cupcake Walking Tour in New York City
New York City Skyline Helicopter Tour from New Jersey
Half Day New York City Private Tour
New York City Skyline Night Sailboat Tour
New York City Skyline Lights Sail
New York City Sunset Sail to the Statue of Liberty
New York City Panoramic Skyline Tour
New York City Fall Foliage Brunch Cruise
New York City Lights Cruise aboard Clipper City
New York City Gossip Girl Tour
New York City Live Jazz Sail
Super Hero Tour in New York City
Full-Day Sightseeing Tour in New York City
New York City Sightseeing and Seals Boat Tour
Private Classic Sailboat Tour in New York City
Quick Info
Available Tours
4
Rating
4.5 / 5.0
Reviews
12,000
Adult Entry
Free