Heineken Experience

Overview

The Heineken Experience is an interactive and fun self-guided tour through the rich history of the Heineken brand. The tour is located in the original Heineken brewery where it was brewed for 125 years. The tour is not only for beer lovers, but for all who enjoy a fun, modern and interactive experience.

The original brewery of the world-renowned Heineken beer, offering a unique insight into its history and brewing process.

Brewery Interactive Experience

Location

Address

Stadhouderskade 78, Amsterdam

Neighborhood: De Pijp

Coordinates

52.359087, 4.877676

Visiting Information

Opening Hours

monday 10:30 AM - 7:00 PM

tuesday 10:30 AM - 7:00 PM

wednesday 10:30 AM - 7:00 PM

thursday 10:30 AM - 7:00 PM

friday 10:30 AM - 8:00 PM

saturday 10:30 AM - 8:00 PM

sunday 10:30 AM - 7:00 PM

Admission

Adults

€22

Children

€11 (ages 4-12), free for under 4

Best Time to Visit

Overall Best Period

April-June

Best Time of Day

Early morning

fewer crowds

Duration Recommendations

Minimum

1.5 hours

Recommended

2-3 hours

Full Experience

half day

Seasonal Highlights

spring

mild

• Easter events

summer

warm to hot

• extended hours
• outdoor activities

autumn

cooling

• fall decorations

winter

cold

• holiday lights
• indoor exhibits

Know Before You Go

Essential Information

Book tickets in advance
Bring valid ID for beer tasting
Check for special events

What to Bring

essential

valid ID printed tickets comfortable shoes

seasonal

jacket in cooler months hat and sunscreen in summer

not allowed

outside food and drinks large bags or backpacks

Health & Safety

Physical Requirements: low to moderate

• alcohol consumption
• uneven flooring in historic areas

Medical facilities: first aid available on-site

Payment Information

Accepted

credit/debit cards, cash

Currency

Euro (EUR)

Typical Costs

entry €22

beer tasting €10

food €15-25

souvenirs €10-30

Dress Code

casual, comfortable shoes, closed-toe shoes for tours, inappropriate or offensive clothing

Booking Tips

• at least 1-2 weeks
• official Heineken Experience website
• 48 hours for full refund
• available for purchase

Amenities

Restrooms

Gift shop

Atm

Wifi

Lockers

Wheelchair rental

Stroller rental

Baby changing stations

On site restaurant

Cafe

Picnic areas

Outside food allowed

Food options

Digital Services

Mobile App

Heineken Experience Amsterdam

Size: 45 MB

Features: Interactive map, Audio guide, Ticket booking, Exclusive offers

Platforms: iOS, Android

WiFi Zones: Visitor center, Cafe, Throughout the attraction

Charging Stations: Visitor center, Cafe

How to Reach

From Airport

Nearest: Amsterdam Airport Schiphol

Distance: 15 km

Travel Time: 20-30 minutes

taxi

€40-50 20-30 min

public_transport

€5.50 35-45 min

From City Center

Distance: 3.5 km

metro

€3.20 15-20 min

tram

€3.20 20 min

bus

€3.20 25 min

taxi

€10-15 10-15 min

Local Insights

Cultural Context

Why Locals Love It: Proud of Heineken's Dutch heritage and history

Historical Significance: Original site of Heineken's brewing operations for over a century

Insider Tips

Early morning visits have fewer crowds and a more peaceful experience
Ask about the special edition beers and their historical significance
The outdoor beer garden is a great spot to relax and enjoy a local experience

Local Recommendations

• Try the local Dutch snacks at the cafe
• Ask staff about hidden historical facts
• Visit the nearby Albert Cuyp Market

Language Help

Useful Phrases

hello Hallo

thank_you Dank je wel

where_is Waar is

how_much Hoeveel kost dat?

beautiful Mooi

ticket Ticket

Guide Languages: Dutch, English, Spanish, French, German

Photography Guide

Best Photo Spots

Main entrance with Heineken logo

Best Time: Golden hour

Tips: Low angle for the full logo view

Result: Iconic Heineken shot

#HeinekenExperience #Amsterdam #BeerTour

Interactive beer brewing area

Best Time: Anytime

Tips: Capture the interactive screens and brewery equipment

Result: Great behind-the-scenes brewing shot

#BeerBrewing #HeinekenBrewing #AmsterdamBrewery

Outdoor beer garden

Best Time: Late afternoon

Tips: Get a wide shot of the garden with Heineken banners

Result: Relaxing beer garden atmosphere

#BeerGarden #AmsterdamBeer #HeinekenGarden

Photography Rules

allowed areas outdoor areas, designated indoor areas

prohibited areas tunnel experience, certain interactive zones

flash photography allowed in most areas

commercial photography permit required

drone policy prohibited without special permission

tripod policy allowed in specific areas with permission

selfie sticks allowed

Nearby Attractions

Rijksmuseum

Distance: 1km

Walking: 15 min

Type: Art Museum

Van Gogh Museum

Distance: 1.2km

Walking: 20 min

Type: Art Museum

Vondelpark

Distance: 1.5km

Walking: 25 min

Type: Park

Albert Cuyp Market

Distance: 500m

Walking: 7 min

Type: Market

Amsterdam Museum

Distance: 800m

Walking: 12 min

Type: History Museum

Reviews

4.5

Based on 25,000 reviews

Recent Visitor Tips

"Book tickets online in advance"
"Visit early in the morning"
"Try the special edition beers"
"Take the VR tunnel experience"
"Combine with a visit to the nearby museums"

Contact Information

+31 20 523 9222

info@heinekenexperience.com

www.heinekenexperience.com

Social Media

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