Discover a Hidden Sake Lab and Create Your Own Signature Blend
Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals.
Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality.
Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.
Please come directly to Flow, our retail shop and taproom, just a 5-minute walk from Echigo-Yuzawa Station. Head to the counter on the 2nd floor, where our staff will be waiting. If you have any trouble finding us, feel free to call or message us.
Niigata Prefecture, located on the northwest coast of Honshu, is renowned for its high-quality rice, fresh seafood, and stunning natural landscapes. With its long coastline along the Sea of Japan, hot springs, and the famous Echigo-Yuzawa ski resort, Niigata offers a diverse range of experiences for travelers.
Sado Island, located off the coast of Niigata, is known for its rich history, gold mines, and traditional performing arts. It offers stunning natural landscapes and cultural experiences.
Echigo-Yuzawa is a popular ski resort area known for its excellent skiing and snowboarding facilities. It also offers hot springs and scenic beauty.
The Niigata City Aquarium is a family-friendly attraction featuring a variety of marine life, including dolphins, penguins, and fish native to the Sea of Japan.
A traditional Niigata dish made with grated daikon radish, fish, and other ingredients, served with a dipping sauce.
A local noodle dish made with flat soba noodles, grilled fish, and vegetables, served with a savory sauce.
Niigata is famous for its high-quality Koshihikari rice, known for its sweet and sticky texture.
These seasons offer mild weather, beautiful scenery with cherry blossoms in spring and vibrant foliage in autumn, and are ideal for outdoor activities and cultural experiences.
Japanese Yen (JPY)
JST (GMT+9)
100VV, 50/60HzHz
Niigata is generally safe for travelers, with low crime rates and a welcoming atmosphere. However, standard precautions should be taken to ensure a safe and enjoyable trip.
Niigata Station
Niigata Bus Terminal
Buses are the primary mode of public transport in Niigata, with frequent services connecting major attractions and neighborhoods.
Available • Apps: JapanTaxi, DiDi
Car, Bike, Scooter
Sado Island offers a mix of natural beauty, historical sites, and cultural experiences. It's known for its gold mines, taiko drumming performances, and scenic hiking trails.
Echigo-Yuzawa is a popular ski resort area known for its excellent skiing and snowboarding facilities. It also offers hot springs and scenic beauty.
Nagaoka is a city known for its historical sites, including the Nagaoka Castle and the Nagaoka Park, which hosts the Nagaoka Fireworks Festival in August.
Price varies by option