Niigata is one of the leading centers of food culture in Japan.
While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you walk through the Furumachi district of Niigata, which renowned as much as Gion in Kyoto and Shinbashi in Tokyo for it’s Geisha.
You can not only enjoy the delicious Japanese food, but also interact with locals! Meeting Niigata residents is an experience you are unlikely to quickly forget.
As you stroll through the streets, go into any restaurant that strikes your fancy! Your local guide will make restaurant recommendations and help you order in traditional Japanese restaurants.
・You can enjoy wonderful food and local sake of Niigata.(Beer, wine, and alcoholic/Non-alcoholic beverage are also available.)
・As you move between Japanese pubs, experience the charming Niigata streets.
・If you are lucky, you may event pass a Geisha!
Let’s march through the quaint town of Furumachi, a place where you can get your fill of Japanese food culture. In the beginning of the Showa-period, Furumachi, along with Tokyo (Shin-bashi) and Kyoto (Gion), was named one of the Three Major Flower streets in Japan.
There are many high-class restaurants and easy-going izakayas in the attractive alleys, where you can socialize with locals while enjoying gourmet food. There is no doubt that your trip to Niigata will become a “sake memory”.
The guide will meet you outside of the LAWSON convenience store.
Niigata Prefecture, located on the northwest coast of Honshu, is renowned for its high-quality rice, fresh seafood, and stunning natural landscapes. With its long coastline along the Sea of Japan, hot springs, and the famous Echigo-Yuzawa ski resort, Niigata offers a diverse range of experiences for travelers.
Sado Island, located off the coast of Niigata, is known for its rich history, gold mines, and traditional performing arts. It offers stunning natural landscapes and cultural experiences.
Echigo-Yuzawa is a popular ski resort area known for its excellent skiing and snowboarding facilities. It also offers hot springs and scenic beauty.
The Niigata City Aquarium is a family-friendly attraction featuring a variety of marine life, including dolphins, penguins, and fish native to the Sea of Japan.
A traditional Niigata dish made with grated daikon radish, fish, and other ingredients, served with a dipping sauce.
A local noodle dish made with flat soba noodles, grilled fish, and vegetables, served with a savory sauce.
Niigata is famous for its high-quality Koshihikari rice, known for its sweet and sticky texture.
These seasons offer mild weather, beautiful scenery with cherry blossoms in spring and vibrant foliage in autumn, and are ideal for outdoor activities and cultural experiences.
Japanese Yen (JPY)
JST (GMT+9)
100VV, 50/60HzHz
Niigata is generally safe for travelers, with low crime rates and a welcoming atmosphere. However, standard precautions should be taken to ensure a safe and enjoyable trip.
Niigata Station
Niigata Bus Terminal
Buses are the primary mode of public transport in Niigata, with frequent services connecting major attractions and neighborhoods.
Available • Apps: JapanTaxi, DiDi
Car, Bike, Scooter
Sado Island offers a mix of natural beauty, historical sites, and cultural experiences. It's known for its gold mines, taiko drumming performances, and scenic hiking trails.
Echigo-Yuzawa is a popular ski resort area known for its excellent skiing and snowboarding facilities. It also offers hot springs and scenic beauty.
Nagaoka is a city known for its historical sites, including the Nagaoka Castle and the Nagaoka Park, which hosts the Nagaoka Fireworks Festival in August.
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