Florence Fashion Tour: Gucci, Ferragamo & the Officina Profumo
Active
3h
For a full refund, cancel at least 24 hours before the scheduled departure time.
Manual confirmation
Mobile or paper ticket accepted
About this experience
Immerse yourself in Italian elegance with a private tour of Florence’s most iconic fashion landmarks. Start at the Gucci Garden in Palazzo della Mercanzia, where fashion and history merge through striking displays and archival treasures. Continue to the Salvatore Ferragamo Museum to explore the legacy of the visionary designer who transformed 20th-century fashion. Conclude your tour at the Officina Profumo-Farmaceutica di Santa Maria Novella, Europe’s oldest pharmacy, active since 1612, where perfumes and remedies are still crafted in a historic setting. Along the way, your certified guide will share fascinating insights into Florence’s deep connection to the world of style and design.
Available options
FRENCH
Duration: 3 hours<br/>Pickup included
ENGLISH
Duration: 3 hours<br/>Pickup included
GERMAN
Duration: 3 hours<br/>Pickup included
ITALIAN
Duration: 3 hours<br/>Pickup included
SPANISH
Duration: 3 hours<br/>Pickup included
What's included
Pick-up at you accomodation if centrally located.
Ferragamo Museum Entry Ticket
Visit to Officina del Profumo
Gucci Museum Entry Ticket
Enjoy one of the best ice-cream in Florence
Detailed itinerary
1
Stop 1
Visit to the Ancient Dominican Pharmacy of Santa Maria Novella.
The Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest and most prestigious perfume and herbal pharmacies in the world. Founded by Dominican friars in 1221 in Florence, it still produces fragrances, cosmetics, and herbal remedies using traditional methods. Housed in a stunning historic building with frescoed ceilings and antique furnishings, the Officina offers visitors a unique blend of history, art, and craftsmanship.
2
Stop 2
Visit the Museum of Salvatore Ferragamo with a collection of shoes of many VIP persons: actress and princess
Il Museo Salvatore Ferragamo, situato nel medievale Palazzo Spini Feroni a Firenze, è dedicato alla vita e alle creazioni dell'iconico stilista italiano Salvatore Ferragamo. Inaugurato nel 1995, il museo ospita una vasta collezione di oltre 10.000 modelli di calzature, insieme a disegni, fotografie e oggetti personali, offrendo ai visitatori un'immersione nell'evoluzione della moda e del design del XX secolo. Attraverso mostre temporanee e tematiche, il museo esplora il legame tra arte, artigianato e innovazione, celebrando l'eredità di Ferragamo e il suo impatto duraturo sulla moda internazionale.
3
Visit the Gucci Museum.
The Gucci Garden, located in Florence’s historic Palazzo della Mercanzia in Piazza della Signoria, is a unique space that blends fashion, art, and culture. Created under the vision of Alessandro Michele, it features a boutique with exclusive items, the Gucci Garden Galleria museum showcasing the brand’s history, and the Michelin-starred Gucci Osteria by Massimo Bottura. It’s an immersive celebration of Gucci’s creative legacy in the heart of Florence.
What's not included
Drop-off at your hotel
Available languages
Guide guide
DE
EN
IT
FR
ES
Reviews breakdown
Viator
5.0
1 reviews
5★
1
4★
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3★
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2★
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1★
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Tripadvisor
4.3
4 reviews
5★
2
4★
1
3★
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Important information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Transportation options are wheelchair accessible
Suitable for all physical fitness levels
Participants are requested to be at the meeting point 15 minutes before the start of all tours.
Other languages on request
Pick-up will be on foot
Meeting point
Under the Statue of Cosimo de' Medici on Horseback
About Florence
Florence, the capital of Italy's Tuscany region, is a treasure trove of art, architecture, and history. Known as the birthplace of the Renaissance, it's home to iconic masterpieces, stunning cathedrals, and a rich cultural heritage that continues to captivate visitors from around the world.
Top Attractions
Duomo
The Florence Cathedral, known as the Duomo, is a masterpiece of Renaissance architecture. Its iconic dome, designed by Brunelleschi, offers panoramic views of the city.
Architecture/Religious
2-3 hours
Free to enter the cathedral, €18 for the climb to the dome
Uffizi Gallery
One of the world's most famous art museums, the Uffizi Gallery houses works by Botticelli, Michelangelo, and Leonardo da Vinci.
Museum/Art
2-3 hours
€20
Ponte Vecchio
A medieval stone bridge famous for its jewelry shops. It's one of the most iconic landmarks in Florence.
Architecture
30 minutes to 1 hour
Free
Piazzale Michelangelo
A panoramic terrace offering breathtaking views of Florence. It's a perfect spot for sunset and photography.
Scenic Viewpoint
1-2 hours
Free
Accademia Gallery
Home to Michelangelo's famous statue of David, the Accademia Gallery is a must-visit for art lovers.
Museum/Art
1-2 hours
€16
Must-Try Local Dishes
Bistecca alla Fiorentina
A thick-cut, grilled T-bone steak, seasoned simply with salt and pepper. It's a must-try for meat lovers.
Dinner
Contains beef, not suitable for vegetarians or vegans
Ribollita
A hearty vegetable and bread soup, traditionally made with leftover bread and vegetables. It's a classic Florentine dish.
Lunch/Dinner
Vegetarian, can be made vegan
Lampredotto
A Florentine street food made from the fourth and final stomach of a cow. It's typically served in a sandwich.
Lunch
Contains beef, not suitable for vegetarians or vegans
Cantucci
Almond biscotti traditionally served with Vin Santo, a sweet Tuscan wine. They are crunchy and perfect for dipping.
Dessert
Contains almonds, can be made gluten-free
Popular Activities
Hiking in the Tuscan countryside
Cycling tours
Hot air balloon rides
Wine tasting tours
Spa day at a luxury hotel
Strolling through the gardens of Villa medici
Visiting museums and art galleries
Attending opera or concerts
Best Time to Visit
April to June, September to October
These months offer pleasant weather and fewer crowds compared to the summer peak. Ideal for sightseeing and outdoor activities.
15-28°C
59-82°F
Practical Information
Language
- Official: Italian
- Widely spoken: English, French, Spanish
- English: Moderately spoken
Currency
Euro (EUR)
Time Zone
GMT+1 (CET), GMT+2 (CEST during daylight saving time)
Electricity
230VV, 50HzHz
Safety Information
Overall Safety Rating: Generally safe
Florence is generally safe for tourists, but pickpocketing and petty theft can occur, especially in crowded areas. Be aware of your surroundings and take precautions to protect your belongings.
Important Precautions:
- • Keep valuables secure and out of sight
- • Be cautious of your surroundings, especially in crowded areas
- • Use licensed taxis or ride-sharing apps
Getting there
By air
- Florence Airport • 5 km from city center
- Pisa International Airport • 85 km from city center
By train
Santa Maria Novella Station
By bus
Villa Costanza Bus Station, Florence Airport Bus Terminal
Getting around
Public transport
The bus network covers the entire city and is the primary mode of public transport. Buses are frequent and reliable.
Taxis
Available • Apps: MyTaxi, FreeNow
Rentals
Car, Bike, Scooter
Neighborhoods
Santa Maria Novella
Oltrarno
San Lorenzo
Santa Croce
Day trips
Siena
70 km from Florence • Half day to full day
A medieval city known for its stunning Piazza del Campo and the Palio, a traditional horse race held twice a year.
Pisa
85 km from Florence • Half day
Home to the iconic Leaning Tower of Pisa, this city offers a mix of historic sites and scenic views.
Chianti Wine Region
30-50 km from Florence • Full day
A picturesque wine region known for its rolling hills, vineyards, and charming villages.
Festivals
Festa di San Giovanni • June 24
Calcio Storico Fiorentino • June (dates vary)
Firenze dei Fiori • April to June
Pro tips
- Visit major attractions early in the morning or late in the afternoon to avoid crowds
- Book tickets for popular attractions in advance to save time and avoid long queues
- Explore the city's hidden gems, such as the Oltrarno neighborhood and the secret passages of the Palazzo Vecchio
- Try local specialties like Bistecca alla Fiorentina, Ribollita, and Lampredotto
- Learn a few basic Italian phrases to enhance your experience and connect with locals
From $25
per person
Price varies by option
Secure booking
Free cancellation available
