Seoul , South Korea

Best of Seoul Shopping Tour

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(12 reviews)

For a full refund, cancel at least 24 hours before the scheduled departure time.

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About this experience

Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.

Available options

Option 1

Pickup included

What's included

Hotel drop-off

Professional guide

Transport by coach

Detailed itinerary

Stop 1

Garosu-gil in Sinsa-dong is known among both citizens and foreign tourists alike, not just because it is a beautiful promenade in the middle of the city, but because it caters to unique cultural tastes and artistic sensibilities.

Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone with a high propensity for consumption. It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops.

Stop 3

The area surrounding the station is an important commercial and entertainment district. Many shops in the subway station below ground. In 2007, the area was the 10th most expensive shopping street in the world.

Shopping Center

Stop 5

Opened in 1964, Namdaemun Market is the first largest traditional market in Korea with various goods in store such as children’s, men’s and women’s wear. The displayed goods are sold at a reasonable price and it also functions as a wholesale market.

Stop 6

Myeongdong is one of Seoul's main shopping districts featuring mid-to-high priced retail stores and international brand outlets and Korean cosmetics brands. It is a particularly popular area for young people and tourists as a center for fashion and sight-seeing.

What's not included

Gratuities

All meals are not included

Available languages

Guide guide

CMN EN

Reviews breakdown

Viator 5.0

1 reviews

5★

4★

3★

2★

1★

Tripadvisor 4.9

11 reviews

5★

4★

3★

2★

1★

Important information

Public transportation options are available nearby

Suitable for all physical fitness levels

Children 3 years and younger are free of charge

Important notes

Hotel pickups commence prior to this time

About Seoul

Seoul, the capital of South Korea, is a dynamic metropolis where ancient palaces stand alongside futuristic skyscrapers. Known for its vibrant street life, cutting-edge technology, and rich cultural heritage, Seoul offers a unique blend of tradition and modernity that captivates every traveler.

Top Attractions

Gyeongbokgung Palace

The largest of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung is a must-visit for its historical significance and beautiful architecture.

Historical 2-3 hours 3,000 KRW (free for those wearing hanbok)

Bukchon Hanok Village

A traditional Korean village nestled between Gyeongbokgung Palace and Changdeokgung Palace, offering a glimpse into traditional Korean life.

Cultural 1-2 hours Free (some cultural experiences may have fees)

Namsan Seoul Tower

Located atop Namsan Mountain, this iconic tower offers panoramic views of Seoul and is a popular spot for couples to lock love locks.

Viewpoint 2-3 hours 10,000 KRW (observatory), 1,500 KRW (cable car)

Myeongdong

A bustling shopping district known for its street food, fashion, and beauty products, offering a vibrant and energetic atmosphere.

Shopping Half-day Varies widely, from budget to luxury

Hongdae

A lively and youthful neighborhood near Hongik University, famous for its nightlife, street performances, and trendy cafes.

Entertainment Evening or night Varies widely, from budget to upscale

Must-Try Local Dishes

Kimchi

Fermented spicy cabbage, a staple in Korean cuisine, often served with every meal.

Side dish Vegetarian (check for seafood in some varieties)

Bibimbap

A mixed rice bowl with vegetables, meat, and gochujang (spicy paste), often served with a fried egg.

Main dish Can be made vegetarian or vegan

Bulgogi

Marinated grilled beef, often served with rice and side dishes.

Main dish Contains meat

Tteokbokki

Spicy stir-fried rice cakes, a popular street food often served with fish cakes and boiled eggs.

Snack Vegetarian (check for seafood in some varieties)

Popular Activities

Hiking in Bukhansan National Park Biking along the Han River Water sports at Seokchon Lake Visiting traditional tea houses Enjoying a jjimjilbang (Korean spa) experience Strolling through scenic gardens and parks Participating in a traditional hanbok photo shoot Attending a traditional Korean performance

Best Time to Visit

April to June, September to November

Spring and autumn offer comfortable temperatures and beautiful scenery, with cherry blossoms in spring and vibrant foliage in autumn. These are the busiest times with higher tourist volumes.

10°C to 25°C 50°F to 77°F

Practical Information

Language

Official: Korean
Widely spoken: English (in tourist areas and by younger generations)
English: Moderately spoken in tourist areas, limited in other places

Currency

South Korean Won (KRW)

Time Zone

Korea Standard Time (KST, GMT+9)

Electricity

220VV, 60HzHz

Safety Information

Overall Safety Rating: Generally safe

Seoul is generally a safe city for travelers, with low crime rates and a strong police presence. However, as with any major city, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.

Important Precautions:

• Be cautious of your surroundings and belongings, especially in crowded areas
• Use reputable transportation services and avoid unlicensed taxis
• Be wary of strangers offering help or assistance, as they may be trying to scam you

Getting there

By air

Incheon International Airport • 52 km from city center
Gimpo International Airport • 15 km from city center

By train

Seoul Station, Yongsan Station

By bus

Seoul Express Bus Terminal, Central City Bus Terminal, East Seoul Bus Terminal

Getting around

Public transport

The subway system is efficient, clean, and easy to navigate. It operates from 5:30 AM to 12:00 AM, with frequent trains.

Taxis

Available • Apps: KakaoTaxi, T-money

Rentals

Car, Bike, Scooter

Neighborhoods

Jongno Gangnam Hongdae Itaewon Insadong

Day trips

DMZ (Korean Demilitarized Zone)

50 km from Seoul • Half day to full day

A unique and fascinating day trip, the DMZ offers a glimpse into the history and current status of the Korean Peninsula, with tours visiting various historical sites and observation points.

Nami Island

56 km from Seoul • Half day to full day

A picturesque island known for its beautiful landscapes, walking trails, and filming locations for popular K-dramas like 'Winter Sonata'.

Suwon

30 km from Seoul • Full day

A historic city known for its well-preserved fortress, traditional markets, and cultural attractions, offering a mix of history, culture, and local cuisine.

Festivals

Seoul International Fireworks Festival • Mid-October (annual) Seoul Lantern Festival • Late November to early December (annual) Cherry Blossom Festival • Late March to early April (annual)

Pro tips

Learn a few basic Korean phrases to enhance your experience and show respect for the local culture
Use a T-money card for convenient and discounted public transportation
Try street food and local specialties for an authentic and delicious culinary experience
Visit popular attractions early in the morning or late in the afternoon to avoid crowds
Explore Seoul's diverse neighborhoods and hidden gems for a more unique and immersive experience