This is not simply a traditional heritage tour.
At its core, it is a bespoke, design-driven hosted experience that highlights how contemporary Korea lives, creates, and evolves today.
From architecture and art to fashion, cafés, and lifestyle, we focus on current cultural trends to help you sense both the timeless heritage and the modern pulse of Korea.
Rather than academic or historical lectures, this experience is for travelers who want to see spaces locals love, neighborhoods in transition, and contemporary spots that shape everyday culture.
How It Works
Once you book, we connect via WhatsApp for a short questionnaire. You can select the neighborhoods, spaces, and experiences you’d like to explore.
Based on your choices, we suggest a curated flow of places and then host you through the experience, one private group at a time.
Buam-dong to Seochon<br/>Pickup included
Explore Yongsan<br/>Pickup included
Bukchon to Anguk<br/>Pickup included
Jeong-dong gil to Seochon<br/>Pickup included
Itaewon to Hannam<br/>Pickup included
Buam-dong & Seochon Tour (Museum & Architecture & Small Shops)
In Buam-dong, visit Whanki Museum (dedicated to abstract art master Kim Whanki, blending art and architectural beauty),
Seokpajeong Seoul Museum of Art (a Joseon-era villa reimagined with contemporary exhibitions),
and Mugyewon (a traditional hanok and garden cultural space).
Then continue down to Seochon to explore Daelim Museum’s neighborhood filled with select shops, local designer brands, and independent bookstores, and stop at a local café of your choice for coffee.
Jeong-dong & Seochon Tour (Museum & Small Shops)
Stroll along Jeong-dong-gil, a historic street lined with Deoksugung Stone Wall Path, the Former Russian Legation, and Jeongdong Theater, while browsing unique small shops and galleries.
Then head to Seochon to explore local lifestyle shops and select stores around the Suseong-dong Valley area, finishing the tour with coffee at a cozy café.
Bukchon & Anguk Tour (Museum & Small Shops)
In Bukchon Hanok Village, visit Seonhye-won (a renovated hanok exhibition space),
Bukchon Museum of Old Lifestyles (showcasing traditional hanok daily life),
Go Hui-dong Museum (the former residence of Korea’s first Western-style painter),
and the National Museum of Modern and Contemporary Art, Seoul.
Afterward, explore craft shops, design stores, and local boutiques in the Anguk area, with a café break along the way.
Yongsan Tour (Museum & Small Shops)
Begin at the National Museum of Korea, home to extensive collections of national treasures,
then continue to the Amorepacific Museum of Art (APMA) to see contemporary art and design exhibitions.
Afterward, move to the Gyeongnidan area in Itaewon to explore local designer boutiques, interior shops, and book cafés, ending with a relaxing coffee stop.
Itaewon & Hannam Tour (Museum & Small Shops)
Start with the Leeum Museum of Art, which presents both traditional Korean and contemporary global art within architecture designed by world-renowned architects.
Then, explore the Itaewon and Hannam neighborhoods, visiting local select shops, stylish clothing brands, and lifestyle design stores, and conclude the tour at a local café of your choice.
All travelers will receive detailed information about the meeting point via WhatsApp before the tour.
Seoul, the capital of South Korea, is a dynamic metropolis where ancient palaces stand alongside futuristic skyscrapers. Known for its vibrant street life, cutting-edge technology, and rich cultural heritage, Seoul offers a unique blend of tradition and modernity that captivates every traveler.
The largest of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung is a must-visit for its historical significance and beautiful architecture.
A traditional Korean village nestled between Gyeongbokgung Palace and Changdeokgung Palace, offering a glimpse into traditional Korean life.
Located atop Namsan Mountain, this iconic tower offers panoramic views of Seoul and is a popular spot for couples to lock love locks.
A bustling shopping district known for its street food, fashion, and beauty products, offering a vibrant and energetic atmosphere.
A lively and youthful neighborhood near Hongik University, famous for its nightlife, street performances, and trendy cafes.
Fermented spicy cabbage, a staple in Korean cuisine, often served with every meal.
A mixed rice bowl with vegetables, meat, and gochujang (spicy paste), often served with a fried egg.
Marinated grilled beef, often served with rice and side dishes.
Spicy stir-fried rice cakes, a popular street food often served with fish cakes and boiled eggs.
Spring and autumn offer comfortable temperatures and beautiful scenery, with cherry blossoms in spring and vibrant foliage in autumn. These are the busiest times with higher tourist volumes.
South Korean Won (KRW)
Korea Standard Time (KST, GMT+9)
220VV, 60HzHz
Seoul is generally a safe city for travelers, with low crime rates and a strong police presence. However, as with any major city, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.
Seoul Station, Yongsan Station
Seoul Express Bus Terminal, Central City Bus Terminal, East Seoul Bus Terminal
The subway system is efficient, clean, and easy to navigate. It operates from 5:30 AM to 12:00 AM, with frequent trains.
Available • Apps: KakaoTaxi, T-money
Car, Bike, Scooter
A unique and fascinating day trip, the DMZ offers a glimpse into the history and current status of the Korean Peninsula, with tours visiting various historical sites and observation points.
A picturesque island known for its beautiful landscapes, walking trails, and filming locations for popular K-dramas like 'Winter Sonata'.
A historic city known for its well-preserved fortress, traditional markets, and cultural attractions, offering a mix of history, culture, and local cuisine.
Price varies by option