Famous Spots JR Shimonada Station and Sake Brewery Tasting Plan

Ehime Prefecture , Japan

Famous Spots JR Shimonada Station and Sake Brewery Tasting Plan

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For a full refund, cancel at least 24 hours before the scheduled departure time.

Manual confirmation

Mobile or paper ticket accepted

About this experience

Head straight from Matsuyama Airport to the sea of Iyo-nada! After enjoying the ‘station close to the sea’ at JR Shimonada Station, which is popular on Instagram, enjoy a leisurely lunch at Futami Seaside Park.
Next, we head to Matsuyama City's sake brewery, Eikou Shuzo.
At this award-winning brewery, you can enjoy two cups of sake—a true delight! After a quick stop at Enman-ji Temple, where countless beanbags are offered as offerings, we head to Ehime Prefecture's iconic spot, Dougo Onsen Town.
This is a highly affordable plan packed with ‘little treats’ in just half a day!

Available options

Famous Spots JR Shimonada Station and Sake Brewery Tasting Plan

What's included

Air-conditioned vehicle

Detailed itinerary

Fly direct from Matsuyama Airport to the Iyo-nada Sea, then enjoy the “Iyo Healing Scenery” at JR Shimonada Station, a hotspot on Instagram.

Here, you can enjoy the experience of making Futami's famous “jakoten” fish cakes in the shape of hearts.

Experience sake tasting at the award-winning brewery, Eikou Shuzō.

This is a must-visit spot for photos, featuring colourful, adorable beanbags offered as votive gifts.

Available languages

Written guide

ZH-TW KO EN

Important information

Infants and small children can ride in a pram or stroller

Public transportation options are available nearby

Suitable for all physical fitness levels

Meeting point

Meet near the entrance/exit of Matsuyama Airport; the driver will be waiting with a placard in front of the taxis.

About Ehime Prefecture

Ehime Prefecture is located on the northern coast of Shikoku, the smallest of Japan's four main islands. Known for its beautiful coastlines, historic sites, and agricultural products, Ehime offers a blend of natural beauty and cultural heritage. The prefecture is famous for its citrus fruits, particularly the famous mikan (mandarin oranges), and its scenic spots like Dogo Onsen, one of the oldest hot spring resorts in Japan.

Top Attractions

Dogo Onsen

One of Japan's oldest hot spring resorts, Dogo Onsen has been a popular destination for centuries. The onsen is mentioned in ancient literature and has a rich history.

Historical/Religious 2-3 hours Moderate (entry fees vary by bathhouse)

Matsuyama Castle

A stunning castle perched on a hilltop, offering panoramic views of Matsuyama and the Seto Inland Sea. The castle is one of Japan's twelve original castles.

Historical/Architecture 1-2 hours Moderate (entry fee for the castle tower and museum)

Shimanami Kaido

A scenic cycling route that stretches across a series of islands in the Seto Inland Sea, connecting Ehime with Hiroshima Prefecture.

Nature/Adventure Full day or overnight Moderate (bike rental and ferry fees)

Ishite-ji Temple

A historic temple that is part of the Shikoku Pilgrimage, a famous Buddhist pilgrimage route.

Religious/Cultural 1-2 hours Free (donations welcome)

Must-Try Local Dishes

Mikan

Sweet, easy-to-peel mandarin oranges that are a specialty of Ehime. They are often eaten fresh or used in desserts and drinks.

Snack/Dessert Vegetarian, Vegan, Gluten-free

Tori ten

Fried chicken skewers, a popular local dish that is crispy on the outside and juicy on the inside. Often served with a sweet and savory sauce.

Main Dish Contains gluten and allergens (soy, wheat)

Dogo Onsen manju

Sweet buns filled with red bean paste, a popular souvenir from Dogo Onsen. The buns are steamed and have a soft, chewy texture.

Dessert Vegetarian (check for dairy or egg content)

Popular Activities

Cycling the Shimanami Kaido Hiking in the Iyo Mountains Sea kayaking in the Seto Inland Sea Soaking in Dogo Onsen Tea ceremonies in Uwajima Strolling through Matsuyama's historic districts Visiting historic temples and shrines Attending local festivals

Best Time to Visit

Spring (March to May) and Autumn (September to November)

Spring offers pleasant temperatures and cherry blossoms, while autumn provides comfortable weather and beautiful fall foliage. These seasons are ideal for outdoor activities and sightseeing.

15-25°C 59-77°F

Practical Information

Language

Official: Japanese
Widely spoken: English (limited)
English: Limited

Currency

Japanese Yen (JPY)

Time Zone

GMT+9

Electricity

100VV, 50/60HzHz

Safety Information

Overall Safety Rating: Generally safe

Ehime is generally a safe destination for travelers, with low crime rates and a peaceful atmosphere. However, as with any destination, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.

Important Precautions:

• Be cautious of your belongings in crowded areas
• Use licensed taxis and avoid unmarked cabs
• Be wary of strangers offering help or services, especially in tourist areas

Getting there

By air

Matsuyama Airport • 6 km from Matsuyama city center

By train

Matsuyama Station

By bus

Matsuyama Bus Center, Takamatsu Bus Terminal

Getting around

Public transport

Trains are efficient and comfortable, with options ranging from local trains to limited express services.

Taxis

Available • Apps: DiDi, JapanTaxi

Rentals

Car, Bike, Scooter

Neighborhoods

Matsuyama City Center Imabari Uwajima

Day trips

Ozu Castle

30 km from Matsuyama • Half day

A well-preserved castle with a beautiful garden, offering a glimpse into Japan's feudal past. The castle is known for its picturesque setting and historical significance.

Uchiko

40 km from Matsuyama • Full day

A charming town known for its traditional architecture, historic buildings, and paper industry. Uchiko offers a glimpse into Japan's past with its well-preserved streets and cultural heritage.

Shimanami Kaido Cycling

Varies by starting point • Full day or overnight

A scenic cycling route that stretches across a series of islands in the Seto Inland Sea, connecting Ehime with Hiroshima Prefecture. The route offers stunning views, local seafood, and a unique cycling experience.

Festivals

Dogo Onsen Summer Festival • August Matsuyama Spring Festival • April Uchiko Autumn Festival • November

Pro tips

Visit Dogo Onsen early in the morning or late at night to avoid crowds and enjoy a more peaceful experience
Try the local mikan (mandarin oranges) and other citrus fruits, which are a specialty of Ehime
Explore the historic districts of Matsuyama and Uchiko on foot to discover hidden gems and local culture
Rent a bike and cycle the Shimanami Kaido for a scenic and adventurous experience
Participate in a traditional tea ceremony or paper-making workshop to gain a deeper understanding of local crafts and customs