After the Applause is a private cultural walking experience through downtown Memphis for travelers who want depth, not crowds. Moving at an intentional pace, the walk uses Beale Street and surrounding neighborhoods as cultural anchors.
You’ll explore Beale beyond nightlife and clichés, passing places like W.C. Handy Park, A. Schwab, B.B. King’s, and the Elvis statue while uncovering the deeper layers behind what people see on the surface. From there, we step outside the street and into another side of Memphis, pausing at the Orpheum Theatre, known for its rich stage history and long-standing haunted lore, before continuing through the South Main Arts District.
The experience concludes near the National Civil Rights Museum for independent exploration. No costumes. No gimmicks. No crowds. Just a thoughtful, well-guided walk that helps Memphis make sense, quietly powerful, culturally grounded, and designed to feel personal whether you’re traveling as a couple or with a small group.
Meet & Orientation (no admission)
Walk along historic Beale Street, where music, commerce, and culture intersect. This portion of the experience explores Beale beyond its nightlife reputation, focusing on legacy, ownership, and evolution over time.
Along the walk, you’ll pass and discuss key landmarks including W.C. Handy Park, the exterior of the Withers Collection Museum & Gallery, B.B. King's Blues Club, Silky O'Sullivan's (known for its resident goats), and the Elvis Presley Plaza statue, using these locations as reference points for broader cultural context rather than performance stops.
Stop outside the historic Orpheum Theatre, a landmark known for its grand stage history and long-standing haunted lore. This moment marks a transition from street performance to formal stage, exploring how entertainment, myth, and memory intersect in Memphis.
Continue through the South Main Arts District, reflecting on creativity, reinvention, and how Memphis neighborhoods evolve over time.
The experience concludes near the National Civil Rights Museum, offering space for reflection before guests continue exploring independently.
Please meet outside the FedExForum Plaza, near the main entrance area facing Beale Street. Your guide will be standing in the plaza and will be holding a small sign with the tour name.
We recommend arriving 5-10 minutes early. The experience will begin promptly at the scheduled time.
Memphis, Tennessee, is a vibrant city rich in musical heritage and Southern charm. Known as the birthplace of rock 'n' roll and the home of the blues, it offers a unique blend of history, culture, and mouthwatering cuisine. The city's iconic landmarks, live music venues, and welcoming atmosphere make it a must-visit destination in the American South.
The former home of Elvis Presley, Graceland is a must-visit for music fans. The mansion and museum offer a glimpse into the life of the King of Rock 'n' Roll.
A historic street in downtown Memphis, Beale Street is famous for its live music venues, bars, and restaurants. It's the heart of the city's nightlife and a major tourist attraction.
Located at the former Lorraine Motel, where Dr. Martin Luther King Jr. was assassinated, this museum chronicles the history of the civil rights movement in the United States.
One of the largest zoos in the United States, the Memphis Zoo is home to over 3,500 animals and 500 species. It features a variety of exhibits and conservation programs.
Known as the birthplace of rock 'n' roll, Sun Studio is where Elvis Presley, Johnny Cash, and Jerry Lee Lewis recorded their early hits. The studio offers tours and recording sessions.
Slow-smoked pork ribs and pulled pork, often served with a tangy, spicy sauce.
Crispy, golden-fried chicken, often served with sides like coleslaw and macaroni and cheese.
A classic Elvis Presley favorite, made with peanut butter, banana, and sometimes bacon.
A refreshing, sweetened iced tea, a staple in Southern cuisine.
These months offer pleasant weather with comfortable temperatures, making it ideal for outdoor activities and sightseeing. The city hosts several festivals and events during these periods.
US Dollar (USD)
Central Time Zone (CT), UTC-6 (Standard Time), UTC-5 (Daylight Saving Time)
120VV, 60HzHz
Memphis is generally safe for tourists, but visitors should be aware of their surroundings and take precautions to protect themselves and their belongings. Some areas of the city have higher crime rates, and it's important to stay in well-lit and populated areas, especially at night.
Memphis Bus Station
MATA operates a network of buses that serve the city and its surrounding areas. Fares are affordable, and buses are a convenient way to get around.
Available • Apps: Uber, Lyft
Car, Bike, Scooter
Located in North Little Rock, Arkansas, this museum offers a variety of exhibits and programs focused on the history and culture of the Arkansas River and its surrounding regions.
A beautiful park located along the Mississippi River, offering a variety of outdoor activities and scenic views. The park is named after the Spanish explorer Hernando de Soto, who is believed to have crossed the Mississippi River in this area.
A beautiful state park located along the Mississippi River, offering a variety of outdoor activities and scenic views. The park is known for its diverse wildlife, including deer, wild turkeys, and a variety of bird species.
Price varies by option