7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay
Active
4h - 5h
For a full refund, cancel at least 24 hours before the scheduled departure time.
Instant confirmation
Mobile or paper ticket accepted
About this experience
Escape the bustle of Montego Bay and unwind on Jamaica’s west coast with this unforgettable day trip to Negril—a perfect blend of relaxation, local flavor, and scenic adventure.
Begin your day with a comfortable ride along the island’s beautiful northwestern coastline. Your first stop is the world-renowned Seven Mile Beach, where you’ll enjoy soft white sands, calm turquoise waters, and the option to relax, swim, or enjoy a beachfront cocktail. It’s one of the most picturesque and peaceful spots in all of Jamaica.
Next, enjoy a free shopping stop at local craft markets or souvenir stores. Here, you’ll find handmade crafts, Blue Mountain Coffee, rum, and authentic Jamaican treasures to bring home.
The experience continues at the legendary Rick’s Café, a Negril landmark known for its cliff diving, live reggae music, & unbeatable sunset views.
Things to Bring:
A Swimsuit
Towel
Sunscreen
Change of Clothes
Water Shoes (optional)
Cash for Tips or Souvenirs and
A Waterproof Camera
Available options
Transfer from Montego Bay
Pickup included
What's included
Private transportation
WiFi on board
Bottled water
Air-conditioned vehicle
Detailed itinerary
1
Stop 1
Leave the crowds of Montego Bay behind and head west for a laid-back day of sun, sea, and Jamaican vibes in the beautiful beach town of Negril. This full-day guided tour combines some of Negril’s most famous attractions in one unforgettable experience.
Your journey begins with a scenic coastal drive through small towns and lush countryside, giving you a glimpse of authentic Jamaican life along the way. Once in Negril, your first stop is the iconic Seven Mile Beach, known for its soft white sands, calm turquoise waters, and relaxed atmosphere. You’ll have time to swim, soak up the sun, take a stroll, or enjoy a refreshing drink at one of the many beachfront bars or cafes.
2
Stop 2
Next, enjoy a complimentary stop for shopping where you can browse local craft markets and souvenir shops for handmade items, jewelry, Blue Mountain Coffee, rum, and more. It’s a great opportunity to take a piece of Jamaica home with you or pick up a gift for someone special.
The final stop is at the world-famous Rick’s Café, perched on rugged cliffs above the Caribbean Sea. Known for its lively atmosphere, reggae music, and breathtaking sunsets, Rick’s is also a hotspot for cliff diving. Whether you jump in yourself or just watch others take the plunge, it’s a thrill to remember. As the sun sets over the water, relax with a cold drink, enjoy the view, and soak in the true spirit of Negril.
After the sun dips below the horizon, you’ll head back to Montego Bay with unforgettable memories of your day on the western coast.
What's not included
Lunch & Drinks (Available to Purchase)
Gratuities
Available languages
Audio guide
EN
Guide guide
EN
Written guide
EN
Reviews breakdown
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Important information
Specialized infant seats are available
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
About Negril
Negril is a beautiful coastal town in Jamaica known for its stunning sunsets, Seven Mile Beach, and laid-back atmosphere. It's a perfect blend of natural beauty, adventure, and relaxation, making it a popular destination for travelers seeking both excitement and tranquility.
Top Attractions
Seven Mile Beach
Seven Mile Beach is one of the most famous beaches in the world, known for its white sand, clear turquoise waters, and stunning sunsets. It's perfect for swimming, sunbathing, and water sports.
Beach
Half day to full day
Free
Rick's Café
Rick's Café is a famous cliffside bar and restaurant known for its live reggae music, cliff diving, and stunning sunset views. It's a popular spot for both locals and tourists.
Entertainment
2-3 hours
Moderate
Negril Lighthouse
The Negril Lighthouse is a historic landmark that offers panoramic views of the coastline. It's a great spot for photography and learning about the area's maritime history.
Historical
1-2 hours
Free
Mayfield Falls
Mayfield Falls is a beautiful series of waterfalls and natural pools nestled in a lush jungle setting. It's a great spot for swimming, hiking, and enjoying the natural beauty of Jamaica.
Nature
Half day
Moderate
Must-Try Local Dishes
Jerk Chicken
Jerk chicken is a Jamaican specialty made by marinating chicken in a spicy jerk seasoning and grilling it over an open fire. It's known for its smoky, spicy flavor and tender, juicy meat.
Dinner
Contains meat, can be spicy
Ackee and Saltfish
Ackee and saltfish is Jamaica's national dish, made with ackee (a fruit similar to scrambled eggs) and salted codfish. It's typically served with fried plantains, breadfruit, or dumplings.
Breakfast
Contains fish, gluten-free
Curried Goat
Curried goat is a popular Jamaican dish made with goat meat slow-cooked in a rich, spicy curry sauce. It's typically served with rice and peas or fried plantains.
Dinner
Contains meat, can be spicy
Rice and Peas
Rice and peas is a classic Jamaican side dish made with rice, kidney beans, coconut milk, and a blend of spices. It's a staple in Jamaican cuisine and is often served with meat dishes.
Side Dish
Vegetarian, gluten-free
Popular Activities
Snorkeling
Scuba diving
Ziplining
Hiking
Cliff diving
Beach lounging
Sunbathing
Spa treatments
Best Time to Visit
December to April
This is the dry season with plenty of sunshine, making it ideal for beach activities and outdoor adventures. The weather is warm and pleasant, perfect for exploring the natural beauty of Negril.
24°C to 30°C
75°F to 86°F
Practical Information
Language
- Official: English
- Widely spoken: Patois (Jamaican Creole)
- English: Widely spoken
Currency
Jamaican Dollar (JMD)
Time Zone
EST (UTC-5)
Electricity
110VV, 50HzHz
Safety Information
Overall Safety Rating: Generally safe
Negril is generally a safe destination for travelers, with a low crime rate and friendly locals. However, as with any destination, it's important to take precautions and stay aware of your surroundings.
Important Precautions:
- • Be cautious of strangers offering help or services
- • Keep valuables secure and out of sight
- • Use common sense and stay aware of your surroundings
Getting there
By air
- Sangster International Airport • 80 km (50 miles)
By bus
Montego Bay Bus Terminal
Getting around
Public transport
Route taxis are the most common form of public transport in Negril. They are shared minibuses that follow specific routes and can be flagged down anywhere along their path.
Taxis
Available • Apps: None widely used
Rentals
Car, Bike, Scooter
Neighborhoods
Seven Mile Beach
West End
Negril Town
Day trips
YS Falls
60 km (37 miles) • Full day
YS Falls is a beautiful series of waterfalls and natural pools nestled in a lush jungle setting. It's a great spot for swimming, hiking, and enjoying the natural beauty of Jamaica.
Appleton Estate
80 km (50 miles) • Full day
Appleton Estate is a historic rum distillery in Jamaica, offering tours and tastings of their famous rum. It's a great spot for learning about the history of rum and sampling some of the best rum in the world.
Blue Hole Mineral Spring
30 km (19 miles) • Half day
The Blue Hole Mineral Spring is a natural swimming hole with crystal-clear waters and stunning rock formations. It's a great spot for swimming, cliff jumping, and enjoying the natural beauty of Jamaica.
Festivals
Negril Reggae Festival • July
Negril Jazz Festival • April
Negril Food Festival • June
Pro tips
- Visit Seven Mile Beach early in the morning for a quieter experience
- Try the local jerk dishes and fresh seafood for an authentic taste of Jamaica
- Explore the local markets and support small businesses for unique souvenirs and gifts
- Be cautious of local driving habits and road conditions, and consider renting a car for flexibility and convenience
- Respect local customs and traditions, and be open-minded and friendly to locals and other travelers
From $25
per person
Price varies by option
Secure booking
Free cancellation available
Instant confirmation
