Discover Agadir’s Soul Souk El Had and Argan Experience
Active
3h
For a full refund, cancel at least 24 hours before the scheduled departure time.
Instant confirmation
Mobile or paper ticket accepted
About this experience
1. ️ Explore Agadir’s Largest Traditional Market – Souk El Had
Walk through the vibrant heart of local life with over 3,000 stalls offering spices, crafts, textiles, produce, and handmade goods — far beyond a tourist stop.
2. Authentic Visit to a Women's Argan Cooperative
See how Morocco’s “liquid gold” is made from scratch — cracked by hand, pressed traditionally, and explained by the women who preserve this ancient craft.
3. Support Local Communities
This tour directly supports small artisans and women's cooperatives — a responsible and ethical travel experience.
4. ️ Guided by a Local Expert
Learn the stories behind each product, spice, and argan process. Your guide connects the culture, history, and hidden meanings of everything you see and taste.
5. Hands-on Argan Experience
Test cosmetic products like argan oil, black soap, and rose water. Get tips on how to use them in skincare — plus the chance to shop pure, non-commercial products.
Available options
Discover Agadir’s Soul Souk El Had and Argan Experience
Pickup included
What's included
Tour guide
WiFi on board
Detailed itinerary
1
A tour of the largest market in Africa, which includes more than 3,000 stores. We will take a tour to get to know the most important places in the market.
2
Agadir is famous for its argan oil. We will visit the largest argan oil cooperative and learn how it is prepared by Amazigh women.
Available languages
Guide guide
AR
PT
EN
FR
ES
Important information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Specialized infant seats are available
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
About Agadir
Agadir is a vibrant coastal city on Morocco's Atlantic coast, known for its beautiful beaches, historic sites, and modern amenities. It's a popular destination for both relaxation and adventure, offering a blend of Moroccan culture and Mediterranean charm.
Top Attractions
Agadir Beach
Agadir Beach is one of the most famous beaches in Morocco, known for its long stretch of golden sand and calm waters. It's perfect for swimming, sunbathing, and water sports.
Beach
Half day to full day
Free
Kasbah Agadir Oufella
The ruins of Kasbah Agadir Oufella sit atop a hill overlooking the city, offering panoramic views and a glimpse into Agadir's history. The kasbah was originally built in the 16th century and was destroyed in the 1960 earthquake.
Historical
1-2 hours
Free
Valley of the Birds
Valley of the Birds is a beautiful park and aviary located near the beach. It's home to a variety of bird species and offers a peaceful escape from the bustling city.
Nature
1-2 hours
Free
Agadir Oufella Museum
The Agadir Oufella Museum is located within the ruins of the old kasbah and offers exhibits on the history and culture of Agadir, including traditional crafts, photography, and artifacts.
Museum
1 hour
Moderate (around 20-30 MAD)
Souk El Had
Souk El Had is the main market in Agadir, offering a vibrant and colorful shopping experience. Visitors can find everything from fresh produce and spices to traditional crafts and souvenirs.
Market
1-2 hours
Budget to Moderate (depends on what you buy)
Must-Try Local Dishes
Tagine
A traditional Moroccan stew cooked and served in a clay pot, with various ingredients like meat, vegetables, and spices.
Dinner
Can be vegetarian or vegan with plant-based ingredients.
Couscous
Steamed semolina grains served with vegetables and meat, often seasoned with spices and sauces.
Lunch or Dinner
Can be vegetarian or vegan with plant-based ingredients.
Harira
A hearty soup made with tomatoes, lentils, chickpeas, and lamb or beef, often served during Ramadan.
Soup
Contains meat, but vegetarian versions are available.
M'semen
A type of Moroccan pancake made with flour, water, and yeast, often served with honey or jam.
Breakfast
Vegetarian.
Popular Activities
Surfing
Hiking
Quad biking
Paragliding
Beach relaxation
Spa treatments
Yoga and meditation
Exploring the medina
Best Time to Visit
March to May, and September to November
The best time to visit Agadir is during the spring and fall when the weather is pleasant, and the crowds are manageable. These months offer ideal conditions for beach activities and sightseeing.
20°C to 28°C
68°F to 82°F
Practical Information
Language
- Official: Arabic
- Widely spoken: French, Berber (Tamazight), Spanish
- English: Moderately spoken in tourist areas, limited elsewhere
Currency
Moroccan Dirham (MAD)
Time Zone
GMT+1
Electricity
220VV, 50HzHz
Safety Information
Overall Safety Rating: Generally safe
Agadir is generally safe for travelers, with a low crime rate and a welcoming atmosphere. However, as with any destination, it's important to take basic precautions to ensure a safe and enjoyable trip.
Important Precautions:
- • Keep valuables secure and out of sight
- • Use reputable tour operators and taxis
- • Be cautious when withdrawing money from ATMs
Getting there
By air
- Al Massira Airport • 25 km from city center
By train
Available
By bus
Agadir Bus Station
Getting around
Public transport
The Alsa bus system is the primary public transport in Agadir. Buses are affordable and connect major areas of the city.
Taxis
Available • Apps: Careem
Rentals
Car, Bike, Scooter
Neighborhoods
Anza
Talborjt
Founti
Day trips
Paradise Valley
25 km • Half day
A stunning valley with palm trees, waterfalls, and natural pools, offering a peaceful escape from the city.
Taghazout
20 km • Half day to full day
A charming surf town with beautiful beaches, offering a range of water sports and a relaxed atmosphere.
Immouzer des Ida Outanane
50 km • Full day
A picturesque mountain village known for its waterfalls, hikes, and stunning views.
Festivals
Timitar Festival • July
Agadir International Film Festival • December
Moussem of Agadir • August
Pro tips
- Visit the beach early in the morning or late in the afternoon to avoid the heat and crowds
- Bargain politely in markets and shops, but be prepared to walk away if the price is too high
- Try local street food for an authentic and affordable culinary experience
- Explore the medina and local neighborhoods for a more authentic and less touristy experience
- Learn a few basic phrases in Arabic or French to enhance your interactions with locals
From $25
per person
Price varies by option
Secure booking
Free cancellation available
Instant confirmation
