The Incense Road Experience brings together a host of ways to discover the stories of this epic trade route, and the enduring connections between people and incense - curated with the people of AlUla. By embarking on a trail through a maze of mud-brick at this historic site, visitors can encounter ancient artefacts, talk to great legends of history, explore rooftop aromatic gardens, immerse themselves in local memory, step into scenes from the past and create their own incense blends - whilst unravelling clues that connect every visitor to this epic and enduring legacy.
Embark on a captivating journey through AlUla’s Old Town, where ancient history meets living heritage in an unforgettable immersive experience.
Visitors are required to arrive at least 15 minutes prior to booking time.
AlUla is a historical and archaeological gem in Saudi Arabia, known for its stunning landscapes and ancient ruins. It's home to Hegra, the first UNESCO World Heritage Site in Saudi Arabia, and offers a unique blend of natural beauty and rich cultural heritage.
Hegra is the largest conserved site of the Nabatean Kingdom outside of Petra. It features ancient tombs, temples, and archaeological ruins.
Elephant Rock is a striking natural rock formation that resembles an elephant. It's a popular spot for photography and hiking.
The Old Town of AlUla is a beautifully preserved mud-brick city with ancient buildings, souks, and traditional architecture.
Maraya is a stunning mirror-clad building that serves as a cultural and artistic hub. It hosts exhibitions, events, and performances.
Dadan is an ancient city known for its historical significance and archaeological ruins. It was a major trading center in ancient times.
A traditional Saudi dish made with spiced rice, meat (usually chicken or lamb), and vegetables.
A slow-cooked meat dish, typically lamb or chicken, cooked in an underground oven with aromatic spices.
A traditional Saudi dish made with crushed wheat, meat, and spices, cooked in a special pot.
A traditional Middle Eastern sweet pastry filled with dates, nuts, or other sweet fillings.
The best time to visit AlUla is during the cooler months when the weather is pleasant for outdoor activities and sightseeing.
Saudi Riyal (SAR)
GMT+3
230VV, 50HzHz
AlUla is generally safe for tourists, with low crime rates. However, it is important to be aware of local customs and laws, and to take precautions to ensure a safe and enjoyable trip.
AlUla Bus Station
Local buses are affordable but may not be very frequent. They are a good option for budget travelers.
Available • Apps: Uber, Careem
Car
Dadan is an ancient city known for its historical significance and archaeological ruins. It was a major trading center in ancient times.
Elephant Rock is a striking natural rock formation that resembles an elephant. It's a popular spot for photography and hiking.
Jabal Ikmah is an ancient site known for its inscriptions and petroglyphs, offering a glimpse into the region's rich history.
Price varies by option