Seoul Local Experience: Market, Stream & Chicken & Beer

Seoul , South Korea

Seoul Local Experience: Market, Stream & Chicken & Beer

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About this experience

This 4-hour tour takes you through different sides of Seoul life.
We begin at Gyeongdong Market, one of the city’s largest traditional markets, alive with colors, herbs, and local energy. Then we stop at a very special Starbucks – once a theater, now transformed into one of the largest Starbucks in Korea, showing how old spaces can become modern landmarks.

After that, we enjoy a refreshing walk along Cheonggyecheon Stream, a restored waterway that blends history and nature in the middle of the city. Finally, we end the day like a true local, with chicken & beer by the riverside.

This tour is unique because it combines tradition, modern lifestyle, history, and local fun – all in just four hours.

Available options

Seoul Local Experience: Market, Stream & Chicken & Beer

What's included

All Fees and Taxes

A whole chicken for 4 people and one beer per person by the stream

Detailed itinerary

Gyeongdong Market is a big place in Dongdaemun District, Seoul. It's famous for selling herbal medicine and ginseng in South Korea. The market started in 1960. Now, it gives 70 percent of the country's herbal medicine ingredients. There are over 1,000 shops and clinics there. Gyeongdong Market is not just about medicine. It's also a big place for selling fruits, vegetables, and fish. It's really huge, about five times the size of the Seoul Sangam World Cup Stadium. We can also find cooking ingredients at the market.

This Starbucks store, situated within a restored theater in Gyeongdong Market, operates under an agreement that benefits both local merchants and Starbucks. Collaborating with LG Electronics, Starbucks has transformed the space into a cultural hub, featuring the LG Gold Star Radio Refresh Center. Additionally, the stage hosts weekly cultural and artistic performances by local artists and college students, embracing the theater's concept.

To evoke the ambiance of an old theater, Starbucks has introduced a Retro Theater-like design concept. The store also offers unique customer experiences, including freshly baked artisanal foods and exclusive merchandise, ensuring a distinctive visit for customers.

Stop 3

Enjoying a beer and chicken while overlooking the stream.

Stop 4

Cheonggyecheon is a beautiful stream running through the heart of Seoul. Once hidden under a highway, it was restored in 2005 and has become a popular spot for walking, relaxing, and enjoying the city’s nature. It’s a perfect place to see how modern Seoul blends with history and nature.

What's not included

personal expenses and travel insurance

coffee or tea at Starbucks

Available languages

Guide guide

Important information

Public transportation options are available nearby

Not recommended for travelers with spinal injuries

Not recommended for travelers with poor cardiovascular health

Suitable for all physical fitness levels

Meeting point

Please come out from Jegi-dong Station Exit 2. Your guide will be waiting with a Seoul Jolly Tour flag.

About Seoul

Seoul, the capital of South Korea, is a dynamic metropolis where ancient palaces stand alongside futuristic skyscrapers. Known for its vibrant street life, cutting-edge technology, and rich cultural heritage, Seoul offers a unique blend of tradition and modernity that captivates every traveler.

Top Attractions

Gyeongbokgung Palace

The largest of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung is a must-visit for its historical significance and beautiful architecture.

Historical 2-3 hours 3,000 KRW (free for those wearing hanbok)

Bukchon Hanok Village

A traditional Korean village nestled between Gyeongbokgung Palace and Changdeokgung Palace, offering a glimpse into traditional Korean life.

Cultural 1-2 hours Free (some cultural experiences may have fees)

Namsan Seoul Tower

Located atop Namsan Mountain, this iconic tower offers panoramic views of Seoul and is a popular spot for couples to lock love locks.

Viewpoint 2-3 hours 10,000 KRW (observatory), 1,500 KRW (cable car)

Myeongdong

A bustling shopping district known for its street food, fashion, and beauty products, offering a vibrant and energetic atmosphere.

Shopping Half-day Varies widely, from budget to luxury

Hongdae

A lively and youthful neighborhood near Hongik University, famous for its nightlife, street performances, and trendy cafes.

Entertainment Evening or night Varies widely, from budget to upscale

Must-Try Local Dishes

Kimchi

Fermented spicy cabbage, a staple in Korean cuisine, often served with every meal.

Side dish Vegetarian (check for seafood in some varieties)

Bibimbap

A mixed rice bowl with vegetables, meat, and gochujang (spicy paste), often served with a fried egg.

Main dish Can be made vegetarian or vegan

Bulgogi

Marinated grilled beef, often served with rice and side dishes.

Main dish Contains meat

Tteokbokki

Spicy stir-fried rice cakes, a popular street food often served with fish cakes and boiled eggs.

Snack Vegetarian (check for seafood in some varieties)

Popular Activities

Hiking in Bukhansan National Park Biking along the Han River Water sports at Seokchon Lake Visiting traditional tea houses Enjoying a jjimjilbang (Korean spa) experience Strolling through scenic gardens and parks Participating in a traditional hanbok photo shoot Attending a traditional Korean performance

Best Time to Visit

April to June, September to November

Spring and autumn offer comfortable temperatures and beautiful scenery, with cherry blossoms in spring and vibrant foliage in autumn. These are the busiest times with higher tourist volumes.

10°C to 25°C 50°F to 77°F

Practical Information

Language

Official: Korean
Widely spoken: English (in tourist areas and by younger generations)
English: Moderately spoken in tourist areas, limited in other places

Currency

South Korean Won (KRW)

Time Zone

Korea Standard Time (KST, GMT+9)

Electricity

220VV, 60HzHz

Safety Information

Overall Safety Rating: Generally safe

Seoul is generally a safe city for travelers, with low crime rates and a strong police presence. However, as with any major city, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.

Important Precautions:

• Be cautious of your surroundings and belongings, especially in crowded areas
• Use reputable transportation services and avoid unlicensed taxis
• Be wary of strangers offering help or assistance, as they may be trying to scam you

Getting there

By air

Incheon International Airport • 52 km from city center
Gimpo International Airport • 15 km from city center

By train

Seoul Station, Yongsan Station

By bus

Seoul Express Bus Terminal, Central City Bus Terminal, East Seoul Bus Terminal

Getting around

Public transport

The subway system is efficient, clean, and easy to navigate. It operates from 5:30 AM to 12:00 AM, with frequent trains.

Taxis

Available • Apps: KakaoTaxi, T-money

Rentals

Car, Bike, Scooter

Neighborhoods

Jongno Gangnam Hongdae Itaewon Insadong

Day trips

DMZ (Korean Demilitarized Zone)

50 km from Seoul • Half day to full day

A unique and fascinating day trip, the DMZ offers a glimpse into the history and current status of the Korean Peninsula, with tours visiting various historical sites and observation points.

Nami Island

56 km from Seoul • Half day to full day

A picturesque island known for its beautiful landscapes, walking trails, and filming locations for popular K-dramas like 'Winter Sonata'.

Suwon

30 km from Seoul • Full day

A historic city known for its well-preserved fortress, traditional markets, and cultural attractions, offering a mix of history, culture, and local cuisine.

Festivals

Seoul International Fireworks Festival • Mid-October (annual) Seoul Lantern Festival • Late November to early December (annual) Cherry Blossom Festival • Late March to early April (annual)

Pro tips

Learn a few basic Korean phrases to enhance your experience and show respect for the local culture
Use a T-money card for convenient and discounted public transportation
Try street food and local specialties for an authentic and delicious culinary experience
Visit popular attractions early in the morning or late in the afternoon to avoid crowds
Explore Seoul's diverse neighborhoods and hidden gems for a more unique and immersive experience