Welcome to Seoul, a city that thrives on reinvention, where influences from across the globe are transformed into something uniquely Korean and then shared with the world. Today, as we explore the streets of Dongdaemun and Jongno, we’ll uncover how Korea takes inspiration—whether from Chinese, Japanese, or Western traditions—and reimagines it in its own style, creating cultural and culinary phenomena that have captured global attention. Korea has a knack for taking the best of outside influences, adding its distinct flair, and exporting it back out as a cultural powerhouse. On this tour, we’ll taste how this process plays out in food. Each stop will reveal how resilience, creativity, and cultural pride fuel Seoul’s dynamic food scene.
One of the Eight Gates of Seoul, this historic gate was built in the late 14th century and served as the main entrance to the city. It stands as a reminder of Seoul's historical defense structures.
A futuristic architectural marvel designed by Zaha Hadid. It hosts various exhibitions, fashion events, and cultural activities. The DDP’s unique shape and large open spaces make it a great spot for photography and exploration.
Although technically extending through both Dongdaemun and Jongno, this beautiful stream offers a scenic walking route. It’s particularly peaceful at night when the lights reflect off the water.
One of the grandest palaces in Korea, Gyeongbokgung is an iconic landmark in Jongno. It was the main royal palace of the Joseon Dynasty and is surrounded by beautiful gardens and impressive architecture. The changing of the guard ceremony is a popular attraction here.
A traditional Korean village located in the heart of Seoul, Bukchon is a collection of well-preserved hanok (traditional Korean houses). It offers a glimpse into the past with narrow alleys and stunning views of the city and Gyeongbokgung Palace.
Go to Dongdaemun Station Exit 8, JW Marriott Dongdaemun Square Seoul, and meet at exit 8 with your guide
Seoul, the capital of South Korea, is a dynamic metropolis where ancient palaces stand alongside futuristic skyscrapers. Known for its vibrant street life, cutting-edge technology, and rich cultural heritage, Seoul offers a unique blend of tradition and modernity that captivates every traveler.
The largest of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung is a must-visit for its historical significance and beautiful architecture.
A traditional Korean village nestled between Gyeongbokgung Palace and Changdeokgung Palace, offering a glimpse into traditional Korean life.
Located atop Namsan Mountain, this iconic tower offers panoramic views of Seoul and is a popular spot for couples to lock love locks.
A bustling shopping district known for its street food, fashion, and beauty products, offering a vibrant and energetic atmosphere.
A lively and youthful neighborhood near Hongik University, famous for its nightlife, street performances, and trendy cafes.
Fermented spicy cabbage, a staple in Korean cuisine, often served with every meal.
A mixed rice bowl with vegetables, meat, and gochujang (spicy paste), often served with a fried egg.
Marinated grilled beef, often served with rice and side dishes.
Spicy stir-fried rice cakes, a popular street food often served with fish cakes and boiled eggs.
Spring and autumn offer comfortable temperatures and beautiful scenery, with cherry blossoms in spring and vibrant foliage in autumn. These are the busiest times with higher tourist volumes.
South Korean Won (KRW)
Korea Standard Time (KST, GMT+9)
220VV, 60HzHz
Seoul is generally a safe city for travelers, with low crime rates and a strong police presence. However, as with any major city, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.
Seoul Station, Yongsan Station
Seoul Express Bus Terminal, Central City Bus Terminal, East Seoul Bus Terminal
The subway system is efficient, clean, and easy to navigate. It operates from 5:30 AM to 12:00 AM, with frequent trains.
Available • Apps: KakaoTaxi, T-money
Car, Bike, Scooter
A unique and fascinating day trip, the DMZ offers a glimpse into the history and current status of the Korean Peninsula, with tours visiting various historical sites and observation points.
A picturesque island known for its beautiful landscapes, walking trails, and filming locations for popular K-dramas like 'Winter Sonata'.
A historic city known for its well-preserved fortress, traditional markets, and cultural attractions, offering a mix of history, culture, and local cuisine.
Price varies by option