Wakayama: Explore Japan’s Seafood Culture at Toretore Market

Wakayama Prefecture , Japan

Wakayama: Explore Japan’s Seafood Culture at Toretore Market

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About this experience

Toretore Market in Wakayama is a vibrant seafood hub where you can dive into Japan's rich fish culture. Guided by a knowledgeable local expert, explore colorful stalls showcasing an incredible variety of marine life, from tuna to spiny lobster. Learn about traditional harvesting methods and culinary techniques that define local cuisine. After your market stroll, savor a delicious selection of sashimi, rice bowls, or grilled seafood at the food court, experiencing the authentic flavors of Japan's coastal culture firsthand.

- Explore one of western Japan’s largest seafood markets
- Guided experience with a local expert on marine traditions
- Sample fresh sashimi, rice bowls, or grilled seafood at the food court
- Learn about the local seafood culture and culinary techniques

Available options

Wakayama: Explore Japan’s Seafood Culture at Toretore Market

What's included

Guided tour of Toretore Market

Tasting of sashimi, rice bowls, or grilled seafood

Introduction to Japan's marine life

Detailed itinerary

At Toretore Market in Shirahama, one of western Japan’s largest seafood markets, visitors can experience the heart of Japan’s vibrant fish culture. Guided by a knowledgeable local expert, you’ll explore lively stalls filled with freshly caught tuna, salmon, oysters, and seasonal fish from across the country. As you walk through the market, your guide explains how Japan’s geography and traditions have shaped its deep connection to the sea—highlighting specialties of Wakayama and Osaka Bay, such as kue grouper, spiny lobster, and cutlassfish. You’ll also hear how local families prepare and enjoy seafood in daily life, from sashimi and grilled fish to hearty rice bowls. The tour culminates in a tasting session at the market’s food court, where you can choose your favorite seafood dishes and enjoy them in an energetic, friendly atmosphere. Blending local wisdom, cultural insight, and authentic flavors, this experience reveals Japan’s enduring relationship with the ocean and its bounty.

What's not included

Transportation to and from the market

Personal expenses

Additional food and drinks not mentioned

Available languages

Guide guide

Important information

Public transportation options are available nearby

Infants are required to sit on an adult’s lap

Specialized infant seats are available

Suitable for all physical fitness levels

Meeting point

Meeting point: In front of the main entrance of Toretore Market.
Your guide will be waiting for you with a yellow sign.
Please check the map for details.

About Wakayama Prefecture

Wakayama Prefecture, located in the Kansai region of Japan, is known for its stunning natural beauty, historic temples, and the famous Koyasan (Mount Koya) pilgrimage site. With its rugged mountains, scenic coastlines, and rich cultural heritage, Wakayama offers a unique blend of traditional and natural experiences.

Top Attractions

Koyasan (Mount Koya)

A sacred Buddhist monastery town and UNESCO World Heritage site, known for its temples, graveyards, and pilgrimage routes.

Historical/Religious Full day to overnight Moderate to Expensive

Nachi Falls

One of Japan's tallest waterfalls, located near the Kumano Nachi Taisha shrine.

Nature Half day Free to view, fees for shrine and museum

Shirahama Beach

A popular beach resort area with white sand beaches, hot springs, and a scenic coastline.

Beach Full day Budget to Moderate

Kimii-dera Temple

A historic temple with beautiful gardens and panoramic views of Wakayama City.

Historical/Religious 1-2 hours Budget

Wakayama Castle

A reconstructed castle with a museum and beautiful gardens, offering insights into Wakayama's samurai history.

Historical 1-2 hours Budget

Must-Try Local Dishes

Wakayama Beef

Tender and flavorful beef, often served as sukiyaki or grilled.

Dinner Contains meat, not suitable for vegetarians or vegans.

Katsuobushi

Fermented, smoked, and dried bonito fish, used to make dashi (stock) and eaten as a topping for various dishes.

Snack/Dish Contains fish, not suitable for vegetarians or vegans.

Meharizushi

A traditional sushi dish from the Kii Peninsula, made with vinegared rice and fresh seafood or vegetables.

Lunch/Dinner Can be vegetarian if made with vegetables.

Koyasan Shojin Ryori

Buddhist vegetarian cuisine served in Koyasan, made with seasonal vegetables and tofu.

Lunch/Dinner Vegetarian and vegan options available.

Popular Activities

Hiking in Kumano Beach activities in Shirahama Adventure World amusement park Hot spring baths in Shirahama Temple lodgings in Koyasan Beach relaxation in Shirahama Temple visits in Koyasan Shrine visits in Kumano

Best Time to Visit

Spring (March to May) and Autumn (October to November)

These seasons offer pleasant weather and are ideal for outdoor activities and sightseeing. Spring brings cherry blossoms, while autumn offers beautiful foliage.

15°C to 25°C 59°F to 77°F

Practical Information

Language

Official: Japanese
Widely spoken: English (limited)
English: Limited

Currency

Japanese Yen (JPY)

Time Zone

GMT+9

Electricity

100VV, 50/60HzHz

Safety Information

Overall Safety Rating: Very safe

Wakayama is a very safe destination with low crime rates. Violent crime is rare, and petty crime is uncommon.

Important Precautions:

• Be cautious when hiking or exploring remote areas, as weather conditions can change quickly.
• Carry a map or use a reliable navigation app, as some areas may have limited signage.
• Be aware of your surroundings, especially in crowded areas and tourist spots.

Getting there

By air

Kansai International Airport • 80 km from Wakayama City

By train

Wakayama Station

By bus

Wakayama Station Bus Terminal, Osaka Station Bus Terminal

Getting around

Public transport

Trains are efficient and punctual, with frequent services. The IC card (Suica, Icoca) can be used for seamless travel.

Taxis

Available • Apps: JapanTaxi

Rentals

Car, Bike, Scooter

Neighborhoods

Wakayama City Koyasan (Mount Koya) Shirahama Kumano

Day trips

Kumano Nachi Taisha and Nachi Falls

80 km from Wakayama City • Full day

A UNESCO World Heritage site featuring a stunning waterfall and an ancient Shinto shrine.

Shirahama Beach and Adventure World

100 km from Wakayama City • Full day

A popular beach resort area with white sand beaches, hot springs, and an amusement park.

Koyasan (Mount Koya)

50 km from Wakayama City • Full day to overnight

A sacred Buddhist monastery town with temples, graveyards, and pilgrimage routes.

Festivals

Koyasan Fire Festival (Goman-no-Otaki) • March 12-15 Shirahama Summer Festival • July to August Wakayama Castle Festival • April 1-30

Pro tips

Stay overnight in a temple lodging (shukubo) in Koyasan for a unique cultural experience.
Visit Nachi Falls early in the morning to avoid crowds and enjoy the serene atmosphere.
Try the local seafood in Shirahama, especially the fresh sushi and grilled fish.
Use an IC card (Suica, Icoca) for seamless travel on trains and buses in Wakayama and the Kansai region.
Learn a few basic Japanese phrases to enhance your interactions with locals and show respect for their culture.