Sapporo: Beer Museum Tour with Tasting of Local Brews
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1h
For a full refund, cancel at least 24 hours before the scheduled departure time.
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About this experience
Explore the rich history and craftsmanship behind Japan's iconic Sapporo Beer at the Sapporo Beer Museum. Guided by an expert, delve into engaging exhibits that chronicle the brewery's journey from 1876 to its cultural significance today. Experience a unique tasting session featuring Sapporo Black Label, Kaitakushi Beer, and Sapporo Classic, or opt for non-alcoholic beverages if preferred. Enjoy the museum's stunning red-brick architecture, blending heritage and modernity, perfect for memorable photos. Choose between a 1.5-hour or 2-hour tour, with the latter including a scenic walk from Sapporo Station.
- Discover Japan’s only beer museum dedicated to Sapporo Beer
- Enjoy a guided tour with tastings of iconic beers
- Learn about Sapporo’s history and brewing culture
- Choose between a quick visit or a city exploration before the tour
Available options
Meet and end on-site (G-426)
Starting point:<br/>Sapporo Shrine, 9 Chome-1 Kita 7 Johigashi, Higashi Ward, Sapporo, Hokkaido 065-0007, Japan
From/To Sapporo Station (G427)
From/To Sapporo Station (G427): Meet guide at Sapporo Station, transfer by bus to the Beer Museum.
What's included
Guided explanations of the unique flavors and brewing backgrounds
Three-beer tasting set featuring Sapporo Black Label, Kaitakushi Beer, and Sapporo Classic
Guided tour of the Sapporo Beer Museum
Tasting experience at the museum’s Beer Hall
Detailed itinerary
1
The Sapporo Beer Museum is Japan’s only museum dedicated to beer and a landmark that symbolizes the history and culture of Sapporo. Founded in 1876, Sapporo pioneered Japanese brewing, and the museum highlights this legacy through brewing equipment, vintage posters, and artifacts that show how beer grew with the settlement of Hokkaido.
Set in a striking red-brick building, originally a sugar factory and now a registered Hokkaido Heritage site, the museum is both an industrial monument and a popular photo-worthy attraction.
A highlight is the Beer Hall tasting. Guests can enjoy three beers: the classic Sapporo Black Label, the historic Kaitakushi Beer, and Sapporo Classic, available only in Hokkaido. For drivers or guests under 20, Hokkaido-exclusive non-alcoholic drinks are offered so everyone can take part.
More than a sightseeing spot, the Sapporo Beer Museum invites you to savor history, craftsmanship, and the pioneering spirit of Hokkaido in every glass.
Available languages
Guide guide
EN
Important information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Specialized infant seats are available
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Meeting point
Meeting Point: In front of “Myomu”, the white sculpture with a circular opening located at Sapporo Station.
Your guide will be waiting for you with a yellow sign panel.
Please check the map for details.
About Sapporo
Sapporo, the capital of Hokkaido, is known for its stunning winter landscapes, vibrant cultural scene, and delicious seafood. The city hosts the famous Sapporo Snow Festival and offers a unique blend of modern urban life and traditional Japanese charm.
Top Attractions
Sapporo Beer Museum
Learn about the history of beer in Japan and the Sapporo Beer brand. The museum offers beer tasting and a chance to see the brewing process.
Historical
1-2 hours
Free entry, beer tasting costs vary
Odori Park
A large park in the heart of Sapporo, known for its beautiful gardens, fountains, and the famous Sapporo Snow Festival held here in February.
Nature
1-3 hours depending on the season
Free
Sapporo TV Tower
A landmark of Sapporo, offering panoramic views of the city from its observation deck. The tower is illuminated at night, creating a beautiful sight.
Architecture
1 hour
¥790 for adults
Must-Try Local Dishes
Sapporo Ramen
A rich, miso-based ramen with corn, butter, and pork. A must-try local specialty.
Lunch/Dinner
Contains pork, can be made vegetarian with modifications.
Soup Curry
A spicy, flavorful curry soup with vegetables and meat, a Hokkaido specialty.
Lunch/Dinner
Can be made vegetarian or vegan.
Genghis Khan
Grilled lamb or mutton, a popular dish in Hokkaido, often cooked on a dome-shaped grill.
Dinner
Contains lamb, not suitable for vegetarians or vegans.
Popular Activities
Skiing in Niseko
Snowboarding in Rusutsu
Hiking in Daisetsuzan National Park
Onsen (hot spring) bathing
Strolling through Odori Park
Shopping in Tanukikoji
Visiting the Sapporo Beer Museum
Exploring Otaru's historic district
Best Time to Visit
December to February (Winter) and July to August (Summer)
Winter is ideal for snow festivals and skiing, while summer offers pleasant weather for outdoor activities and festivals.
Winter: -5°C to 0°C, Summer: 18°C to 25°C
Winter: 23°F to 32°F, Summer: 64°F to 77°F
Practical Information
Language
- Official: Japanese
- Widely spoken: English, Chinese, Korean
- English: Moderately spoken in tourist areas, limited elsewhere
Currency
Japanese Yen (JPY)
Time Zone
GMT+9
Electricity
100VV, 50/60HzHz
Safety Information
Overall Safety Rating: Very safe
Sapporo is a very safe city with low crime rates. However, petty theft and scams can occur, especially in tourist areas.
Important Precautions:
- • Be cautious of your belongings in crowded areas.
- • Use licensed taxis and agreed-upon fares.
- • Be wary of strangers offering help or services, especially in tourist areas.
Getting there
By air
- New Chitose Airport • 40 km from city center
By train
Sapporo Station
By bus
Sapporo Station Bus Terminal, Susukino Bus Terminal
Getting around
Public transport
The subway system is clean, efficient, and easy to navigate. It consists of three lines: Namboku, Tozai, and Tohoku-Johetsu.
Taxis
Available • Apps: JapanTaxi, DiDi
Rentals
Car, Bike, Scooter
Neighborhoods
Susukino
Odori
Tanukikoji
Day trips
Niseko
110 km from Sapporo • Full day or overnight
A popular ski resort known for its powder snow, Niseko offers excellent skiing and snowboarding in winter, and outdoor activities in summer.
Otaru
30 km from Sapporo • Half day or full day
A charming port city known for its historic buildings, canals, and fresh seafood. Otaru offers a mix of history, culture, and scenic views.
Furano
140 km from Sapporo • Full day or overnight
Known for its lavender fields in summer and skiing in winter, Furano offers a mix of natural beauty and outdoor activities.
Festivals
Sapporo Snow Festival • Early February
Sapporo Beer Festival • Late July to early August
Yosakoi Soran Festival • Early June
Pro tips
- Visit the Sapporo Beer Museum for a unique beer tasting experience.
- Try Sapporo's famous ramen at Ramen Republic or other local ramen shops.
- Explore the historic Tanukikoji Shopping Arcade for souvenirs and street food.
- Experience the Sapporo Snow Festival if visiting in February.
- Take a day trip to Otaru for its charming canals and fresh seafood.
From $25
per person
Price varies by option
Secure booking
Free cancellation available
Instant confirmation
![[Hokkaido Winter Limited] Great Buddha Head & Jozankei Onsen & Otaru & Shiroi Koibito Day Trip | Departure from Sapporo](https://res.klook.com/image/upload/activities/pjoonc4cv5q1jzio77rd.jpg)
