Enjoy a self-guided journey through the world of Heineken® at the Heineken Experience, housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world.
Discover the history of the HEINEKEN Company, the 4 natural ingredients, the brewing process, a tasting room and the Heineken® brand. Conclude the self-guided tour by enjoying 2 Heinekens and learn about the best way to taste and enjoy your Heineken® beer.
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®.
The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.
Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht.
Make sure to arrive a few minutes before your designated entrance time.
Minimum drinking age is 18 years old. Please bring passport, driver’s license or ID card.
Please note that this is a non-refundable ticket.
Amsterdam, the capital of the Netherlands, is renowned for its picturesque canals, historic architecture, and vibrant cultural scene. Known as the 'Venice of the North,' the city offers a rich blend of art, history, and modern innovation, making it a captivating destination for travelers.
The Rijksmuseum is the Dutch national museum dedicated to arts and history. It houses an extensive collection of paintings, including works by Rembrandt and Vermeer.
The Van Gogh Museum is dedicated to the works of Vincent van Gogh and his contemporaries. It houses the largest collection of Van Gogh paintings and drawings in the world.
The Anne Frank House is a biographical museum dedicated to Jewish wartime diarist Anne Frank. The building is where Anne Frank and her family hid from Nazi persecution during World War II.
Dam Square is the central square of Amsterdam and a historic site. It is home to the Royal Palace, the National Monument, and various other landmarks.
Jordaan is a picturesque and lively neighborhood known for its narrow streets, canals, and vibrant atmosphere. It is a great place to explore, shop, and dine.
A thin, round waffle made from two layers of baked dough joined by a caramel-like syrup filling
Deep-fried, crispy balls filled with a creamy, spiced ragout, typically made from beef or veal
Raw herring fish, traditionally served with onions and pickles, eaten by holding the fish by its tail and lowering it into your mouth
Miniature pancakes made from a batter of flour, eggs, milk, and yeast, served with powdered sugar and butter
The peak tourist season in Amsterdam is during the summer months when the weather is warm and sunny. This is the best time to enjoy outdoor activities and festivals, but it's also the busiest and most expensive period.
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Amsterdam is generally a safe city for travelers, with low violent crime rates and a welcoming atmosphere. However, petty crime, such as pickpocketing and bike theft, can occur, particularly in tourist areas and on public transport. Exercise caution and be aware of your surroundings, especially at night.
Amsterdam Centraal
Amsterdam Sloterdijk, Amsterdam Airport Schiphol
Amsterdam's tram system is efficient and user-friendly, with 14 day and night tram lines. A single ticket costs €3.20, and day passes are available.
Available • Apps: Uber, Taxi Amsterdam
Car, Bike, Scooter
A picturesque and open-air museum featuring traditional Dutch houses, windmills, and workshops, showcasing the history and craftsmanship of the region.
A charming and historic city known for its beautiful architecture, museums, and vibrant cultural scene, often considered a smaller and more relaxed version of Amsterdam.
A vibrant and historic city known for its beautiful canals, medieval architecture, and lively cultural scene, with a unique and charming atmosphere.
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