Negril Beach, Ricks Cafe and Margaritaville from Montego Bay

Montego Bay , Jamaica

Negril Beach, Ricks Cafe and Margaritaville from Montego Bay

Active

(6 reviews)

6h - 7h

For a full refund, cancel at least 24 hours before the scheduled departure time.

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Mobile or paper ticket accepted

About this experience

Escape to the west coast of Jamaica for a full day of sun, fun, and breathtaking scenery on this unforgettable tour to Negril’s famous 7 Mile Beach, Rick’s Café, and Margaritaville.

Start your journey with a scenic coastal drive from Montego Bay, offering stunning ocean views and a glimpse into authentic Jamaican life. Upon arrival in Negril, relax and soak up the laid-back vibes of the world-renowned 7 Mile Beach. Enjoy free time to swim in the crystal-clear water, walk along powdery white sands, or sip a tropical drink under a beach umbrella.

Next, visit Margaritaville, a lively beachfront spot where you can enjoy music, cocktails, water activities, & delicious island fare. It’s the perfect place to unwind or energize your afternoon.

End the day at the legendary Rick’s Café, perched on scenic cliffs above the Caribbean Sea. Watch daring cliff divers leap into the water, enjoy live reggae music, & witness one of the most stunning sunsets in the world — all from a front-row seat.

Available options

Negril Beach, Ricks Cafe and Margaritaville from Montego Bay

Pickup included

What's included

Private transportation

Bottled water

WiFi on board

Air-conditioned vehicle

Detailed itinerary

Stop 1

Negril’s Seven Mile Beach is a true Caribbean paradise, renowned for its soft golden sands and crystal-clear turquoise waters. This breathtaking stretch of coastline is perfect for sunbathing, swimming, and strolling along the shore, while the calm, shallow waters make it ideal for snorkeling and scuba diving among vibrant marine life. For those seeking adventure, the beach offers a variety of thrilling water sports, including jet skiing, parasailing, and paddleboarding.

No trip to Negril is complete without a visit to the legendary Rick’s Café, a world-famous hotspot perched on dramatic seaside cliffs. Here, you can soak in unmatched sunset views, enjoy live reggae music, and witness daredevils leaping from the towering cliffs into the deep blue waters below. Whether you're looking for relaxation or excitement, Negril offers the perfect blend of both.

Stop 2

Rick’s Café in Negril is one of Jamaica’s most famous attractions, offering a perfect blend of adventure, entertainment, and breathtaking scenery. Nestled on the rugged cliffs of Negril’s West End, this legendary spot is known for its thrilling cliff diving, where both locals and visitors take daring leaps from heights of up to 35 feet into the turquoise Caribbean waters below.

As the day winds down, Rick’s Café transforms into the ultimate sunset-watching destination. With a cocktail in hand and the sounds of live reggae music filling the air, you’ll witness the sky explode in hues of orange, pink, and purple as the sun sinks below the horizon. The combination of vibrant energy, breathtaking views, and unforgettable experiences makes Rick’s Café a must-visit spot in Jamaica.

There’s no better way to wind down than with a fun and relaxing stop at Margaritaville Montego Bay, the vibrant Hip Strip, and the buzzing nightlife at Club 2727.

This final stop gives you time to refresh, recharge, and revel in Jamaica’s lively beach culture. You can lounge with a tropical drink in hand, enjoy upbeat reggae music, or take a splash down the 120-foot water slide straight into the Caribbean Sea.

Afterward, take a stroll along the Hip Strip (Gloucester Avenue) — Montego Bay’s most iconic shopping and entertainment district. Explore local markets, craft shops, and duty-free stores where you can pick up souvenirs, handmade jewelry, Blue Mountain coffee, rum, and more, or grab a quick snack of spicy jerk chicken or patties from a street vendor.

To top it all off, step into the vibrant nightlife at Club 2727, one of Montego Bay’s hottest nightspots. Whether you're in the mood to dance, sip premium cocktails, or enjoy the high-energy vibe with live DJs and locals.

What's not included

Gratuities

Lunch & Drinks (Available to purchase)

Available languages

Audio guide

Guide guide

Written guide

Reviews breakdown

Viator 5.0

1 reviews

5★

4★

3★

2★

1★

Tripadvisor 4.8

5 reviews

5★

4★

3★

2★

1★

Important information

Infants and small children can ride in a pram or stroller

Service animals allowed

Public transportation options are available nearby

Specialized infant seats are available

Suitable for all physical fitness levels

About Montego Bay

Montego Bay, known as MoBay, is a vibrant coastal city in Jamaica, famous for its stunning beaches, lush resorts, and rich cultural heritage. It's a perfect blend of relaxation and adventure, offering everything from luxurious spas to thrilling water sports.

Top Attractions

Doctor's Cave Beach

One of the most famous beaches in Montego Bay, known for its crystal-clear waters and white sand. The beach is part of the Doctor's Cave Beach Club, which offers amenities like food, drinks, and water sports.

Beach Half day Free (entry fee for the beach club)

Rose Hall Great House

A historic plantation house with a rich and somewhat haunted history. The house offers guided tours that delve into its past, including the legend of the White Witch of Rose Hall.

Historical 2-3 hours Moderate (entry fee for tours)

Martha Brae River

A scenic river that offers bamboo rafting tours. The gentle current and lush surroundings make for a relaxing and picturesque experience.

Nature Half day Moderate (tour fee)

Hip Strip (Gloucester Avenue)

A vibrant strip filled with shops, restaurants, bars, and entertainment venues. It's a great place to experience the local nightlife and culture.

Entertainment Evening Varies (shopping, dining, and entertainment expenses)

Montego Bay Marine Park

A protected marine area that offers excellent snorkeling and diving opportunities. The park is home to a variety of marine life and coral reefs.

Nature Half day Moderate (snorkeling and diving tour fees)

Must-Try Local Dishes

Jerk Chicken

Chicken marinated in a spicy jerk sauce and grilled over an open fire. The sauce typically includes Scotch bonnet peppers, allspice, thyme, and other spices.

Dinner Contains meat, can be spicy

Ackee and Saltfish

A traditional Jamaican breakfast dish made with ackee (a fruit) and salted codfish, cooked with onions, peppers, and spices.

Breakfast Contains fish, can be spicy

Curried Goat

Goat meat slow-cooked in a rich and flavorful curry sauce. It's often served with rice and peas.

Dinner Contains meat, can be spicy

Rice and Peas

A staple side dish made with rice, kidney beans, coconut milk, and spices. It's often served with meat dishes.

Side Dish Vegetarian, can be vegan if made without meat

Popular Activities

Snorkeling Diving Zip-lining Hiking Caving Beach relaxation Spa treatments Yoga

Best Time to Visit

December to April

This is the peak tourist season with the best weather conditions. The days are sunny and warm, perfect for beach activities and outdoor exploration. However, it's also the most crowded and expensive time to visit.

24-30°C 75-86°F

Practical Information

Language

Official: English
Widely spoken: Jamaican Patois (Creole)
English: Widely spoken

Currency

Jamaican Dollar (JMD)

Time Zone

EST (UTC-5)

Electricity

110VV, 50HzHz

Safety Information

Overall Safety Rating: Exercise caution

Montego Bay is generally safe for tourists, especially in the tourist areas and resorts. However, petty crime, such as pickpocketing and bag snatching, can occur in crowded areas. Be cautious of your surroundings, and take precautions to protect your belongings.

Important Precautions:

• Use reputable tour operators and taxis
• Be cautious of your belongings in crowded areas
• Avoid walking alone at night

Getting there

By air

Sangster International Airport • 5 km (3 miles) from city center

By bus

Montego Bay Bus Terminal

Getting around

Public transport

Public transportation in Montego Bay consists of route taxis (minivans) and buses. They are affordable but can be crowded. Route taxis are shared and follow specific routes, while buses are less frequent and follow a set schedule.

Taxis

Available • Apps: None widely used

Rentals

Car, Bike, Scooter

Neighborhoods

Hip Strip (Gloucester Avenue) Dead End Beach Fairview

Day trips

Ocho Rios

75 km (47 miles) • Full day

Ocho Rios is a vibrant town known for its waterfalls, beaches, and lush landscapes. It offers a variety of attractions, including Dunn's River Falls, Mystic Mountain, and Dolphin Cove.

Negril

80 km (50 miles) • Full day

Negril is a laid-back beach town known for its stunning beaches, especially Seven Mile Beach, and its vibrant nightlife. It offers a mix of relaxation and adventure, with activities like snorkeling, diving, and cliff jumping at Rick's Café.

Runaway Bay

40 km (25 miles) • Half day to Full day

Runaway Bay is a scenic area known for its lush landscapes, waterfalls, and adventure activities. It's home to the Green Grotto Caves and the Runaway Bay Golf Club.

Festivals

Reggae Sumfest • Early to mid-July Montego Bay Cultural Festival • Mid-July Jamaica Jazz and Blues Festival • January

Pro tips

Try local jerk cuisine, especially jerk chicken and pork, which is a must-try in Montego Bay
Visit Doctor's Cave Beach early in the morning to secure a good spot and enjoy the beautiful turquoise waters
Explore the Hip Strip (Gloucester Avenue) for shopping, dining, and nightlife, but be cautious of your belongings in crowded areas
Book tours and activities in advance, especially during peak season, to ensure availability and the best prices
Use reputable tour operators and taxis, and negotiate fares in advance to avoid overcharging