Fashion, jewels, perfumes: the luxury side of Florence

Florence , Italy

Fashion, jewels, perfumes: the luxury side of Florence

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About this experience

Besides of its art treasures, Florence is one of the Italian capitals of fashion and luxury, especially dealing with traditional crafts such as jewelry, leatherwear and perfumery. A private guide tour will lead you across the fashion district of Florence, between via de'Cerretani, via Roma and via de'Tornabuoni, witnessing the magnificence of the town centre from an unusual perspective: the luxury shopping. An exclusive visit to the Ferragamo museum, a premium perfume shop and a traditional jewelry will allow you to feel deeper the unmeasurable value of these knowledges.

Available options

Fashion, jewels, perfumes: the luxury side of Florence

What's included

A private guided visit to the atelier of jewelry "Alessandro Dari"

Qualified private guide

An exclusive guided "perfume experience" in the atelier of Lorenzo Villoresi

Detailed itinerary

Stop 1 Pass by

Built between 1296 and 1436, the main cathedral in town was, at its completion, the largest ever built. Nowadays it is considered the third in the world, after St. Peter in Rome and St.Paul in London. Indeed, the dome by Filippo Brunelleschi is still the largest brick dome ever built and - at the inner side - the widest frescoed surface worldwide (3600 sqm).
The architectural style, influenced by the pristine design by Arnolfo di Cambio and later modified by Francesco Talent and Filippo Brunelleschi, marks the turning from a mature Gothic manner to the first Reinassance .

Stop 2 Pass by

Standing between Piazza San Giovanni and Piazza Duomo, this Romanesque building was completed around 1059. The exteriors are characterized by the alternation of white marble from Carrara and green "serpentine" from Prato, with three majestic bronze portals designed by Andrea Pisano and Lorenzo Ghiberti.

Stop 3 Pass by

On the site of the ancient Roman "forum", densely built-on during the Medieval age, this square was created in the 19th century, when Florence became the Italian capital city for a few years (1865/1871). The so-called "Risanamento" (restoration) meant to introduce modern urbanist concepts in the dense Medieval texture of the town centre. Unfortunately, many important buildings of the past went lost during the demolitions.

Stop 4

Open since 1995, the museum displays the history of the maison Salvatore Ferragamo, exposing its fundamental contributions in the fields of fashion, leatherwear, shoes making. The museum is composed by seven halls: two of them host a collection of the most distinguished creations of Ferragamo, while the other five welcome temporary thematic exhibitions.

Stop 5 Pass by

One of the symbols of Florence, well known all around the world, it was initially built in 1345, after the collapse of a previous bridge on the same site. Since 1442, the city authority ordered the local butchers to gather on the stores of Ponte Vecchio, for hygienic reasons. This, together with the construction of the "Vasarian Corridor" in 1565 - to connect safely Palazzo Vecchio and Palazzo Pitti, gave to Ponte Vecchio its characteristic and unique look of a "inhabited bridge".

What's not included

Gratuities

Lunch

Snacks

Available languages

Guide guide

DE EN IT FR ES

Important information

Public transportation options are available nearby

Suitable for all physical fitness levels

Meeting point

In front of the bronze statue of Cosimo

About Florence

Florence, the capital of Italy's Tuscany region, is a treasure trove of art, architecture, and history. Known as the birthplace of the Renaissance, it's home to iconic masterpieces, stunning cathedrals, and a rich cultural heritage that continues to captivate visitors from around the world.

Top Attractions

Duomo

The Florence Cathedral, known as the Duomo, is a masterpiece of Renaissance architecture. Its iconic dome, designed by Brunelleschi, offers panoramic views of the city.

Architecture/Religious 2-3 hours Free to enter the cathedral, €18 for the climb to the dome

Uffizi Gallery

One of the world's most famous art museums, the Uffizi Gallery houses works by Botticelli, Michelangelo, and Leonardo da Vinci.

Museum/Art 2-3 hours €20

Ponte Vecchio

A medieval stone bridge famous for its jewelry shops. It's one of the most iconic landmarks in Florence.

Architecture 30 minutes to 1 hour Free

Piazzale Michelangelo

A panoramic terrace offering breathtaking views of Florence. It's a perfect spot for sunset and photography.

Scenic Viewpoint 1-2 hours Free

Accademia Gallery

Home to Michelangelo's famous statue of David, the Accademia Gallery is a must-visit for art lovers.

Museum/Art 1-2 hours €16

Must-Try Local Dishes

Bistecca alla Fiorentina

A thick-cut, grilled T-bone steak, seasoned simply with salt and pepper. It's a must-try for meat lovers.

Dinner Contains beef, not suitable for vegetarians or vegans

Ribollita

A hearty vegetable and bread soup, traditionally made with leftover bread and vegetables. It's a classic Florentine dish.

Lunch/Dinner Vegetarian, can be made vegan

Lampredotto

A Florentine street food made from the fourth and final stomach of a cow. It's typically served in a sandwich.

Lunch Contains beef, not suitable for vegetarians or vegans

Cantucci

Almond biscotti traditionally served with Vin Santo, a sweet Tuscan wine. They are crunchy and perfect for dipping.

Dessert Contains almonds, can be made gluten-free

Popular Activities

Hiking in the Tuscan countryside Cycling tours Hot air balloon rides Wine tasting tours Spa day at a luxury hotel Strolling through the gardens of Villa medici Visiting museums and art galleries Attending opera or concerts

Best Time to Visit

April to June, September to October

These months offer pleasant weather and fewer crowds compared to the summer peak. Ideal for sightseeing and outdoor activities.

15-28°C 59-82°F

Practical Information

Language

Official: Italian
Widely spoken: English, French, Spanish
English: Moderately spoken

Currency

Euro (EUR)

Time Zone

GMT+1 (CET), GMT+2 (CEST during daylight saving time)

Electricity

230VV, 50HzHz

Safety Information

Overall Safety Rating: Generally safe

Florence is generally safe for tourists, but pickpocketing and petty theft can occur, especially in crowded areas. Be aware of your surroundings and take precautions to protect your belongings.

Important Precautions:

• Keep valuables secure and out of sight
• Be cautious of your surroundings, especially in crowded areas
• Use licensed taxis or ride-sharing apps

Getting there

By air

Florence Airport • 5 km from city center
Pisa International Airport • 85 km from city center

By train

Santa Maria Novella Station

By bus

Villa Costanza Bus Station, Florence Airport Bus Terminal

Getting around

Public transport

The bus network covers the entire city and is the primary mode of public transport. Buses are frequent and reliable.

Taxis

Available • Apps: MyTaxi, FreeNow

Rentals

Car, Bike, Scooter

Neighborhoods

Santa Maria Novella Oltrarno San Lorenzo Santa Croce

Day trips

Siena

70 km from Florence • Half day to full day

A medieval city known for its stunning Piazza del Campo and the Palio, a traditional horse race held twice a year.

Pisa

85 km from Florence • Half day

Home to the iconic Leaning Tower of Pisa, this city offers a mix of historic sites and scenic views.

Chianti Wine Region

30-50 km from Florence • Full day

A picturesque wine region known for its rolling hills, vineyards, and charming villages.

Festivals

Festa di San Giovanni • June 24 Calcio Storico Fiorentino • June (dates vary) Firenze dei Fiori • April to June

Pro tips

Visit major attractions early in the morning or late in the afternoon to avoid crowds
Book tickets for popular attractions in advance to save time and avoid long queues
Explore the city's hidden gems, such as the Oltrarno neighborhood and the secret passages of the Palazzo Vecchio
Try local specialties like Bistecca alla Fiorentina, Ribollita, and Lampredotto
Learn a few basic Italian phrases to enhance your experience and connect with locals