Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory New York celebrates the joy of color.
Guests embark on a bright and colorful journey through 12+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos.
From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us!
Please note:
At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry.
Minors under the age of 18 will not be allowed inside without a parent or guardian.
Color Factory is an unforgettable art adventure located near SOHO in Manhattan. Voted the #1 Immersive Art Experience in America by USA Today readers. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by NYC.
At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry.
Minors under the age of 18 will not be allowed inside without a parent or guardian.
New York City, often referred to as the cultural capital of the world, is a sprawling metropolis that never sleeps. With its iconic skyline, world-class museums, Broadway shows, and diverse neighborhoods, NYC offers an unparalleled urban experience that blends the historic with the modern.
A symbol of freedom and democracy, the Statue of Liberty is a must-visit. Take a ferry to Liberty Island for close-up views and a visit to the museum.
A vast urban park offering a green escape in the heart of the city. Enjoy walking paths, boat rentals, and various attractions.
The bustling heart of NYC, known for its bright lights, Broadway theaters, and vibrant atmosphere.
An iconic Art Deco skyscraper offering panoramic views of the city from its observation decks.
One of the world's largest and finest art museums, housing over 2 million works of art.
An iconic suspension bridge offering stunning views of the Manhattan skyline and East River.
Thin-crust pizza with a wide, foldable slice. Toppings vary but often include pepperoni, mushrooms, and sausage.
A classic NYC breakfast consisting of a toasted bagel topped with smoked salmon, cream cheese, and often capers or red onion.
Creamy, rich cheesecake, often served with fruit toppings or chocolate sauce.
Thinly sliced pastrami piled high on rye bread, often served with mustard.
This period offers warm weather, outdoor festivals, and all attractions in full swing. However, it's also the busiest and most expensive time to visit.
US Dollar (USD)
EST (GMT-5) / EDT (GMT-4) (Daylight Saving Time)
120VV, 60HzHz
NYC is generally safe, but like any major city, it's important to be aware of your surroundings and take precautions.
Penn Station, Grand Central Terminal
Port Authority Bus Terminal, Greyhound Terminal
The subway is the most efficient way to get around NYC. It operates 24/7 but can be crowded during peak hours.
Available • Apps: Uber, Lyft
Car, Bike, Scooter
A breathtaking natural wonder featuring three waterfalls: Horseshoe Falls, American Falls, and Bridal Veil Falls.
The capital of the United States, offering iconic landmarks, museums, and government buildings.
A historic city known for its role in the American Revolution and its vibrant cultural scene.
Price varies by option